you can’t spell
e.l.f. without lips.
The latest drops are here to blow
up the internet
(and your pout).
Plus, they start at just $2!
Just Added
You could win $10,000 for our 20th e.l.f.iversary!
Join Beauty Squad and enter for
the chance to be one of 20 winners*
Thanks for being on this journey with us.
THE LIP LINEUP
BEST SELLERS
WHAT'S NEW
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Get instant access right here and wow. Where everyone can own their beauty, without compromise.
*NO PURCHASE NECESSARY. VOID where prohibited. The e.l.f. "invest in your e.l.f." sweepstakes is sponsored by e.l.f. Cosmetics, Inc. Open to legal residents of the 50 U.S. & D.C., 18 years of age or older as of date of entry, who are e.l.f. Beauty Squad Loyalty Program members. Prize will be awarded as a $10,000 check, deposited directly to winner's brokerage account for the benefit of the winner. Begins 12:01 a.m. ET on 3/18/24 & ends 11:59pm ET on 3/31/24. Visit https://www.elfcosmetics.com/promotion-details/sweepstakes-contest-rules for the official rules and prize details.