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Why Mineral Makeup?


What’s the buzz on mineral makeup? Why is it so good? Well, it is estimated that 60% of what we put on our skin is absorbed into the bloodstream, it is only natural then that you consider before putting something on your skin, is this healthy and natural?

Our mineral makeup contains no parabens, no preservatives and no chemical dyes, it is 100% premium natural minerals. What does this mean?

Chemical preservatives that have been identified as estrogenic and disruptive of normal hormone function. (Estrogenic chemicals mimic the function of the naturally occurring hormone estrogen, and exposure to external estrogens that have been shown to increase the risk of breast cancer).

Un-natural ingredients that are foreign to the body’s natural balance, and have little research in long term harmful effects. Preservatives are used in minimizing bacteria in moisture; mineral makeup has no risk of bacteria growth because of the powder formula.

Chemical Dyes:
Chemical dyes can be harsh on the skin, irritate, cause breakouts and cause allergic reactions.

Our mineral makeup is created with high quality micronized minerals, which is a process by which the minerals become microscopic and flat. The minerals overlay each other in order to protect your skin from the elements. These minerals and botanicals are beneficial to your skin and provide even coverage, while allowing the skin to breath and not have a cakey un-natural appearance. They feel light on your skin and won't clog pores, and will have you forgetting you are even wearing makeup. The products are formulated with minerals such as Titanium Dioxide and Zinc Oxide, which provide broad spectrum UVA/UVB protection from the sun. They also are water/sweat resistant and non-allergenic, and can also help calm and soothe skin as they contain natural anti-inflammatory properties.

Mineral Makeup can be used daily for coverage of uneven skin tones, blemishes, rosacea, or simply for the sunscreen benefits. Mineral makeup is the only makeup that can be used after skin treatments such as: facials, laser surgery, microdermabrasion or chemical peels.

And as if all that wasn’t enough, all e.l.f. Natural Mineral Packaging is recyclable, because beautifying yourself and the world is a beautiful thing!
Why spend more for the “designer” brands when you can have the same quality at an affordable price? What do you think about our mineral products? Anything we should add to our line??