Antioxidants for Cosmetics
S-ORAC ratings show that wolfberries overflow with superoxide-scavenging antioxidants. At least one study indicates that these antioxidants have huge potential to protect against UVB radiation-induced skin photoaging.
Carotenoids: Vitamins for Healthy Skin Cosmetics
The wolfberry is rich in oxygenated xanthophylls (carotenoids) that can protect against basal and squamous skin cancers and reduce the risk of melanoma. One study showed that zeaxanthin and lutein act like sunblock to protect the skin from the sun’s harmful UVA and UVB radiation the same way they protect the eyes. A National Cancer Institute study found that people eating diets rich in carotenoids such as alpha carotene, beta cryptoxanthin, and lutein were at a 33% lower risk of contracting malignant melanoma. Another study found that dietary lutein dramatically reduces inflammation and immunosuppression in skin expose to UVB sunlight radiation which is very harmful to cellular structure and can cause both basal cell and squamous cell cancers.
Wolfberries are higher in vitamin A than carrots. In fact, they are the highest known natural food source of vitamin A, making them a wonderful food skin rejuvanation and nutrition. A randomized, placebo-controlled study of patients with sun-damaged skin and precancerious sores known as “actinic keratoses” showed that the incidence of skin cancer dropped by 32% among those who where given a dose of vitamin A. Another study followed showing that higher dosages of vitamin A produced even greater cancer protection...65-81% had les pre-cancerous skin damage.
For over a decade, Scott-Vincent Borba has been a renowned innovator in the beauty category and has worked on such esteemed brands such as Hard Candy Cosmetics, Johnson & Johnson®, P&G/Wella-Sebastian, Shiseido/Joico, and Dr. Murad.
Scott-Vincent helped found E.L.F. Cosmetics with the idea that quality color cosmetics shouldn’t be limited to high-end department stores. Aside from contributing to the monthly blogs, he oversees new product development and leads the brand with head-turning innovation.
Scott-Vincent has been a high-fashion model, TV personality and became a licensed aesthetician to further his credentials and experiences. He founded BORBA, and continues to use his creative thinking to push the envelopes of skin care as we know it.