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#1 primer in America* and #1 brushes in America*
* Nielsen U.S. xAOC, primer segment unit sales, 52wks ended 02.24.18. Nielsen U.S. xAOC, brush segment unit sales, 52wks ended 02.24.18.

1 primer sold every 6 seconds**
**Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 02.24.18.