jelly
poppin'

Limited-edition Collection

Watermelon-infused beauty +
hydrating benefits of a delicious jelly
texture—JELLY POP starting at $5.

Limited-edition Collection

Watermelon-infused beauty + hydrating benefits of a delicious jelly texture—JELLY POP starting at $5.

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New Arrivals

Bustle's The Beauty Bunch with e.l.f.

Where everyone gets to voice their
version of beauty—
because makeup is
better when we do it together.

Get Inspired

welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing

Your originality is our inspiration.

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Proud to be vegan and cruelty-free, worldwide.
Because kindness is chic.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18