Inspired by a love of family, culture
and diversity—because
you were born to stand out.

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if you got it,
haunt it.

This Halloween, get inspired by our
must-have tutorials + shop the looks.

This Halloween, get inspired by our
must-have tutorials + shop the looks.

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what we're
falling for

Discover the season's most-loved beauty.

2019 Beautyscape in the Bahamas

Looking to take your beauty expertise to the next level?
25 stand-out finalists will be joining us for a weekend in the Bahamas.

Find out more

welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing

Proud to be vegan and cruelty-free, worldwide.
Because kindness is chic.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18