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You've made us #1, so all month long we're
spreading the love with glam-packed offers &
surprises–because we ♥ you.

You've made us #1, so all month long
we're spreading the love with glam-packed
offers & surprises.

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Mascaras just
got an upgrade

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Introducing 3 new formulas.

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Vegan. Cruelty-Free. Committed.

We have always been, and will
always be cruelty-free.

Vegan. Cruelty-Free. Committed.

We're proud to be a cruelty-free company and have partnered with 5 likeminded influencers
to support the cause. From July 11th-31st, we’ll be donating 10% of proceeds from their
favorite e.l.f. products to the animal charities of their choice.

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#1 primer in America* and #1 brushes in America*
* Nielsen U.S. xAOC, primer segment unit sales, 52wks ended 02.24.18. Nielsen U.S. xAOC, brush segment unit sales, 52wks ended 02.24.18.

1 primer sold every 6 seconds**
**Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 02.24.18.