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#1 primers in America
*Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 07.14.18

1 [e.l.f.] primer is sold every 6 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 07.14.18

#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18