e.l.f. is for every
eye, lip and face
Your originality is our inspiration.
From full-on maximalists to fresh-faced
minimalists, we have a product for
everyone—and every look in between.
“e.l.f. has changed
the game with
a new [camo]
concealer. it can
deliver both a
dewy and soft
matte finish which
basically makes it
“e.l.f. has changed the game with a newShop Camo Concealer
[camo] concealer. it can deliver both a
dewy and soft matte finish which basically
makes it a unicorn.”hypebae
Look good and feel good—all our
formulas are 100% vegan, no animal testing
and made without the nasty bad-for-you
stuff. Totally guilt-free.
100% vegan and cruelty-free, worldwide.
free from phthalates, parabens,
and hydroquinone. All skincare
is also free from sulfates.
be extra without
We make quality products at get-real prices.
Because we know beauty.
we take a small, indie
approach to working, learning, and testing. fast.
we have big relationships
with some of the best manufacturers in the world.
we listen to you, your
feedback and reviews guide everything we do.
you get the best of the beauty-verse without killing your wallet.
Flawless finish putty primer. Can’t-live-without
concealer. With these game-changers,
the glow up is oh-so-real.
welcome to the
Get instant access right here and wow.
Where everyone can own their beauty, without compromise.