sustainabilty

we are
sustainably
minded

e.l.f. respect for people and the
planet is our #1 priority as we

work to reduce our carbon
footprint and source responsibility.

Fair Trade Certified Seal

We've joined
the
Fair Trade
Certified
Program!

In our commitment to support equality
and human rights globally,
we are proud
to be the FIRST beauty company to utilize a

Fair Trade Certified™ factory.

As the first beauty
company to utilize a
Fair Trade Certified™
factory, we hope
to create a new
standard in
the industry.

STEPS TO ACHIEVE FAIR TRADE CERTIFIED™
FACTORY CERTIFICATION

The factory must pass an audit which includes
adherence to 100+ compliance criteria checklist.

The checklist focuses on four areas: social
responsibility, environmental responsibility,
empowerment, economic development.

The factory must pass a re-certification annually,
which includes plans for continuous improvement.

e.l.f. Beauty pays a premium on every product's
cost of goods that goes directly to the factory
workers to use for improving their communities.

Green Unicorn

stripping
our bling

We've removed the faux metal finish and matte
varnish on our
primer packaging as one of the
next steps in our journey to
reduce waste and
establish more sustainable process. It's the

little things that add up to make a big impact.

Project Unicorn

From February 2019 to-date, “Project Unicorn”
has eliminated 1 MILLION
pounds of excess
waste. We continue to work like mad scientists
to strip
down our packaging to next to nothing,
covering only what we have to.

It's one step forward on our path to reducing
our packaging footprint.

1,000,000
pounds of excess
packaging waste
is equal to

3,800 baby
elephants.

(and, nut-free too)

5,300,000
cupcakes.

(not to mention sprinkles)

375,000
kittens.

(me-wow!)

1,000
unicorns.

(They're Probably 1,000 LBS
Each, Right?!)

¡