new!

no filter,
just camo

Color correcting formula infused with collagen,
peptides, niacinamide and broad-spectrum
SPF 30
for a natural finish.

SHOP CAMO CC CREAM
    Anita is wearing
    Medium 355 W.
    find your shade

Anita is wearing Medium 355 W.
find your shade

full coverage,
natural finish.

Wemi is
wearing
Rich 640 W.  
find your
shade
  

skin-loving
ingredients:

collagen + peptides + niacinamide

pair with
complexion
duo brush

for an airbrushed finish.

▾   Molly is wearing Light 280 N. find your shade

    Molly is wearing Light 280 N.
    find your shade

20

shades.

20 shades.

Avril is
wearing
Light 240 W.
find your
shade

skin-protecting,
broad-spectrum
SPF 30.

"I’m a nurse and wore it for 14 hours. Highly recommend for those who swear by It Cosmetics CC cream."

-AlexaN

"Literally lasted all day! e.l.f. thank you so much for this! It is every bit worth the $14 and more."

-AmberRena0384

"I have dry, sensitive skin so I am very picky. It sets by itself and looks so natural. I cannot recommend this enough!"

-Alex98

"Holy grail!!! It does everything it claims to do + more! Easily a dupe for IT CC cream… if not better."

-three3wishezz

meet the rest
of the camo fam

meet the rest
of the camo fam

16hr camo
concealer

Long wear.
Full coverage.
Matte finish.

Add to Bag

hydrating camo
concealer

Long wear.
Full coverage.
Satin finish.

Add to Bag

complexion
duo brush

2-in-1 brush.
Dual-ended.
Airbrushed finish.

camo concealer
sponge

Multi-sided & latex-free.
Dual-pointed ends.
Hard-to-reach areas.

but first, putty.

Prep skin for flawless makeup application with
America’s #1 primer.

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*Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 4/18/2020