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  • New
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    • eyes. lips. face. sticky.
    • Good Vibes Only Collection
    • Power Grip + 4% Niacinamide
    • O FACE Lipstick
    • Lash N' Roll Mascara
    • Youth Boosting Advanced Retinoid Serum
    • Virtual Try On
    • Skin Care Finder Quiz
  • Best Sellers
  • Eyes
    • All Eyes
    • Eyeshadow
    • Eyebrows
    • Mascara
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Clean beauty should be readily accessible to all, that’s why our award-winning makeup and skincare continues to be available at affordable drugstore prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.

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