Power Grip Matte Primer
$13
Sticky, mattifying makeup primer to help minimize the look of shine












2 Free Minis with $35+, 1 Full Size Product with $50+
What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Why you'll love it:
- Our fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel primer formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying primer helps reduce the look of excess oil and shine
Key Ingredients:
- Lemon myrtle blend
Great for: Oily, Normal, Dry, and Combination Skin Types
Get all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.
Learn More: Ultimate Guide to Power Grip Primers
Learn More: Which Face Primer is Best for Your Skin Type
Learn More:The Difference Between Power Grip Primer and Putty Primer.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
SKU: 83945
NET 0.87 FL OZ (26 ml)
Ingredients
water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta,Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Power Grip Matte Primer:
- Use fingertips to apply mattifying primer and pat into skin.
- Allow 30 seconds to set before applying makeup.
Power Grip Matte Primer
$13
Sticky, mattifying makeup primer to help minimize the look of shine
1
2 Free Minis with $35+, 1 Full Size Product with $50+
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (3340)
Rating Snapshot
Most helpful favorable review
5 months ago
The best thing I’ve ever bought
This is the best This is made for the girls I would wanna wear this if your oily
14 of 19 people found this helpful
Most helpful critical review
4 months ago
nob0dy
this sucks
this makes my makeup seperate for some reason, I used this primer with a matte full coverage concealer/foundation and it starts to seperate around my cheeks and nose. I have a set skincare routine aswell but i definitely prefer the poreless putty primer over this. also $14.49 at shoppers is crazy work 😂
31 of 44 people found this helpful
1 - 8 of 3340 Results
catherinel2_4550
Reviews
6
Votes
0
Incentivized Review
True
1 day ago
Great quality for the price
Packaging is minimal but efficient. Product comes out easily and it is smooth on the skin. It doesn’t have a smell to it and the finish is nice. It allowed the make up to blend nicely.
Helpful?
christined4_5050
Reviews
2
Votes
0
Incentivized Review
True
1 day ago
Perfect
The primer was the best part. It really set my make up well and I even used it with other elf products. The texture went on my face nice and I thought the scent was not too strong!
Helpful?
ery97
Location
Catania
Reviews
1
Votes
0
Fashion Style
Glamorous
Age
25 to 34
Eye Color
Brown
1 day ago
Great product
I used this for a while now, it gives stickness and when it dries became more matt than the classic power grip.
Quality of Product
Value of Product
Helpful?
Corina6669
Reviews
1
Votes
0
1 day ago
Amazing!!
Received a free sample and I’ve been obsessed with the power grip primer till I received this matte primer and it’s a game changer!! I love a beautiful matte finish and this is my go to now, it’s looks amazing on my skin and drys quick and leaves my makeup on for hours!! I have the mini for now but as soon as I run out I’m gonna buy the big size. Definitely recommend!!
Helpful?
Reviews
1
Votes
0
Incentivized Review
True
2 days ago
Its okay
I felt that this isnt a product suiyed for someone like me. I have dry skin so I do t love matte products all the time but I was looking forward to the gripping aspect of this product however I found that it was not gripoy at all. So just an okay product. It is matte and its affordable so thats nice.
Helpful?
joannas178_8324
Reviews
1
Votes
0
Incentivized Review
True
3 days ago
Effective primer with some drawbacks
I was skeptical at first by how tacky and sticky it was and did not want to apply it all over my face. However, I ran out of my usual, so I used this in place and actually followed the directions. It worked quite nicely, holding my makeup in place. I will say once you put foundation on, you have to move quickly or it’ll dry patchy. Overall, it’s a pretty good primer. It’s a big tube, so it’s cost effective. Unfortunately, it has harsh ingredients, so I don’t think I’ll purchase it.
Helpful?
vibesbykrupa_1639
Reviews
4
Votes
0
Incentivized Review
True
3 days ago
Great for Oily or Combination Skin
I have oily skin, and this primer did exactly what it was supposed to. When I applied it, my skin felt smooth with a non-sticky texture—matte but not dry or tight. I didn’t really notice any strong scent, which I liked. The creamy, gel-like texture made it easy to apply and felt nice on the skin. My face stayed matte for about 4–5 hours before it started to get shiny again. Overall, I recommend this primer for anyone with oily or combination skin. Nice coverage!
Helpful?
mdwes_2678
Reviews
2
Votes
0
Incentivized Review
True
3 days ago
Holy Grail
Holy grail they know what they’re doing when it comes to primers. I adore elf and all that they do. This product is no different. Adding it to my everyday bag
Helpful?
1 - 8 of 3340 Results
1 - 4 of 4 Results
34 fam
·1 month ago
Is it silicone based or water based primer
tacobell
·4 months ago
Is this non comedogenic?
Miakarina
·2 months ago
Yes, it is not
Helpful?
Nicki Fizgerald
·4 months ago
When will this release in stores? I live in florida
Nausea
·5 months ago
How many ounces is the product?
adriiiiprc
·3 months ago
0.87 oz
Helpful?
1 - 4 of 4 Results