Power Grip Matte Primer
$13
Sticky, mattifying makeup primer to help minimize the look of shine
2 Free Minis with $35+, 1 Full Size Product with $50+
What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish.
Why you'll love it:
- Our fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel primer formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying primer helps reduce the look of excess oil and shine
Key Ingredients:
- Lemon myrtle blend
Great for: Oily, Normal, Dry, and Combination Skin Types
Get all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.
Learn More: Ultimate Guide to Power Grip Primers
Learn More: Which Face Primer is Best for Your Skin Type
Learn More:The Difference Between Power Grip Primer and Putty Primer.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
SKU: 83945
NET 0.87 FL OZ (26 ml)
Ingredients
water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta,Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Power Grip Matte Primer:
- Use fingertips to apply mattifying primer and pat into skin.
- Allow 30 seconds to set before applying makeup.
Power Grip Matte Primer
$13
Sticky, mattifying makeup primer to help minimize the look of shine
1
2 Free Minis with $35+, 1 Full Size Product with $50+
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (3401)
Rating Snapshot
Most helpful favorable review
6 months ago
The best thing I’ve ever bought
This is the best This is made for the girls I would wanna wear this if your oily
14 of 19 people found this helpful
Most helpful critical review
5 months ago
nob0dy
this sucks
this makes my makeup seperate for some reason, I used this primer with a matte full coverage concealer/foundation and it starts to seperate around my cheeks and nose. I have a set skincare routine aswell but i definitely prefer the poreless putty primer over this. also $14.49 at shoppers is crazy work 😂
32 of 45 people found this helpful
1 - 8 of 3401 Results
amberd5b00_6948
Reviews
7
Votes
0
Incentivized Review
True
1 day ago
The best!
The absolute best primer! It worked wonders on my combination skin! It helped keep my makeup intact all night! I love the packaging and the coverage is great!
Helpful?
justicey2_2133
Reviews
2
Votes
0
Incentivized Review
True
2 days ago
Great
I love this primer! The finish is smooth and matte. The packaging is simple but nice! The coverage is great and it doesn’t have a crazy scent. Definitely will be purchasing again.
Helpful?
sabrinam343_6717
Reviews
2
Votes
0
Incentivized Review
True
2 days ago
Good product
It's a primer that's scentless, non-sticky, and quickly absorbed by the skin. It comes in a plastic tube that's easy to carry anywhere, which is beneficial because it makes your makeup last longer. It's very affordable, as it contains 26ml.
Helpful?
habanadoll_7352
Reviews
6
Votes
0
Incentivized Review
True
2 days ago
Impressive
This primer is seriously impressive! The e.l.f. Power Grip Matte Primer grips makeup like glue while keeping my skin shine-free all day. It has a slightly tacky texture that helps foundation stay put without sliding around, even in humidity. Pores look blurred, and the matte finish is flawless without drying my skin out. Bonus: it’s super affordable!
Helpful?
raerae0211_1278
Reviews
2
Votes
0
Incentivized Review
True
2 days ago
Flawless
Such an awesome product and I will be buying again! The texture is wonderful and the price point is amazing! Everyone needs to try it at least once!
Helpful?
livelovekits_5122
Reviews
2
Votes
0
Incentivized Review
True
2 days ago
Good time to prime anytime
This primer is a good scent and feel good texture wise. The finish is good even though I don’t use prime often. It doesn’t take a lot to cover everywhere. The package is simple and minimal which I love.
Helpful?
terrellta_9879
Reviews
2
Votes
0
Incentivized Review
True
2 days ago
Sticky!
This product is STICKY my makeup doesn’t budge with it either! I wore it to an outdoor festival and my makeup did not budge. It feels good on the skin as well!
Helpful?
drgnflygrl_5541
Reviews
1
Votes
2
Incentivized Review
True
3 days ago
Nice Grip
The e.l.f. Power Grip Matte Primer quickly became one of my go-to picks for keeping makeup in place—especially on humid days when shine likes to take over. It has that same sticky, gripping power as the original but with a shine-controlling matte finish, which is a game-changer for my oily zones. The gel texture feels light but dries down with just enough tackiness to lock in foundation like a magnet. What I really love is the way it smooths out pores without making my skin feel dry or tight. I’ve found it works best when I let it sit for a minute before applying foundation, giving it time to set properly. It definitely helps my makeup last longer, though if you prefer a softer hydration, you might like the original Power Grip better.
Helpful?
1 - 8 of 3401 Results
1 - 4 of 4 Results
34 fam
·2 months ago
Is it silicone based or water based primer
tacobell
·5 months ago
Is this non comedogenic?
Miakarina
·3 months ago
Yes, it is not
Helpful?
Nicki Fizgerald
·5 months ago
When will this release in stores? I live in florida
Nausea
·6 months ago
How many ounces is the product?
adriiiiprc
·4 months ago
0.87 oz
Helpful?
1 - 4 of 4 Results