Power Grip Primer

$13

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

2 Free Minis with $35+, 1 Full Size Product with $50+

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$13

Gel face primer for long-lasting makeup

1

2 Free Minis with $35+, 1 Full Size Product with $50+

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free

Average Customer Ratings (13208)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10473
4 Stars
1946
3 Stars
546
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13208 Results

Babababa a ab

Reviews

1

Votes

0

16 hours ago

Amazing

The grip is AMAZING would def recommend. It’s so strong and I love it

Helpful?

Ryan19

Reviews

1

Votes

0

18 hours ago

Great

This product is the best! It grips a LOT. You should definitely buy!

Helpful?

Reviews

1

Votes

0

20 hours ago

long lasting

while I love this blue primer, I think the pink primer does last a little bit longer and doesn’t separate my make up. I have been using it for a few months now and I found it if I pair it with the setting spray my make up just slides off. 

Helpful?

rizzlerrrr

Location

New York NY

Reviews

1

Votes

0

Fashion Style

Trendy

Age

18 to 24

Makeup Expertise

Intermediate

Eye Color

Green

Skin Tone

Very Fair

Skin Type

Dry

1 day ago

I like the pink elf primer better

this is a pretty good primer but reccomend the pink elf one.

Pros - Beauty

Easy to Apply, Long Lasting, Effective

Best Uses - Beauty

Daily Use

Quality of Product

3.0

Value of Product

3.0

Helpful?

livyyyyyy

Reviews

1

Votes

0

1 day ago

AMAZING!!

This primer is sooo sticky and super good!! I have like 5 bottles of it lol!

Helpful?

brittany35

Reviews

1

Votes

0

1 day ago

Amazing

This is amazing works wonders fixes all my problems

Helpful?

1OoO1

Reviews

1

Votes

0

1 day ago

Sticky

Works very well and makes my makeup stick great! Would recommend

Helpful?

bshsbajhsbs

Reviews

1

Votes

0

1 day ago

yum

it’s good lasts a long time makes makeup last a long time and never rins out i swear

Helpful?

1 - 8 of 13208 Results