your beauty.

own your
Collage of different men and women showing eyes, lips and face

e.l.f. is for every
eye, lip and face

Your originality is our inspiration.
From full-on maximalists to fresh-faced
minimalists, we have a product for
everyone—and every look in between.

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for every day

This is instant access to the best of beauty—
all the thrills with no velvet ropes.

e.l.f. respect

Look good and feel good—all our
formulas are 100% vegan, no animal testing
and made without the nasty bad-for-you
stuff. Totally guilt-free.

  • PETA: Vegan and cruelty free bunny
    100% vegan and cruelty-free, worldwide.
  • No symbol
    free from phthalates, parabens,
    nonylphenol ethoxylates,
    triclosan, triclocarban,
    and hydroquinone. All skincare
    is also free from sulfates.

be extra without
paying extra

We make quality products at get-real prices.
Because we know beauty.

  • Bolt symbol
    we take a small, indie
    to working, learning, and testing. fast.
  • mountain symbol
    we have big relationships
    with some of the best manufacturers in the world.
  • ear symbol
    we listen to you, your
    feedback and reviews guide everything we do.
  • Star symbol
    you get the best of the beauty-verse without killing your wallet.

holy grails.
holy s—t.

Flawless finish putty primer. Can’t-live-without
concealer. With these game-changers,
the glow up is oh-so-real.

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