Power Grip Primer

₱567

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
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Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

₱567

Gel face primer for long-lasting makeup

1

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free

Average Customer Ratings (13447)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10685
4 Stars
1971
3 Stars
547
2 Stars
159
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13447 Results

7738388

Reviews

1

Votes

0

2 hours ago

Great

This primer is great and cheap worth the money. Fellow user of Kaneohe but this is better

Helpful?

Reviews

1

Votes

0

4 hours ago

the best

works so well!! very very grippy and is the best product to use every day

Helpful?

bizkits42

Reviews

1

Votes

0

4 hours ago

Not sticky

But definitely sticks on makeup. Goes on easily and lightly. My makeup starts without caking up

Helpful?

marcela1

Reviews

1

Votes

0

6 hours ago

Best primer

I love this primer it is very hydrating and super affordable

Helpful?

gabriella2000

Reviews

1

Votes

0

7 hours ago

DEFINITELY BUY IT

It is such a good primer , it helps my makeup stay on constantly. It most definitely also helps with type glow if you are aiming for a glowy look !!

Helpful?

mausami

Reviews

1

Votes

0

7 hours ago

The best primer!

So I bought this primer cause I heard so much about it. I have other Elf primers and I’ll write reviews about those,  but this one really is the best.  Your make up lays  very well on it and it is not thick or clumpy. It sets in relatively quickly and provides a nice clear base. Your makeup will last all day. Only a tiny amount is needed.

Helpful?

Amaraaa

Reviews

1

Votes

0

8 hours ago

amazing !!

the primer really helps me in my daily routine. i love how it keeps my makeup on throughout the day !! i definitely recommend :)

Helpful?

Dafr

Location

Pennsylvania

Reviews

1

Votes

0

Fashion Style

Contemporary

Age

25 to 34

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Medium Olive

Skin Type

Oily

9 hours ago

Amazing product! One of the best in the market, it doesn’t feel greasy

Pros - Beauty

Easy to Apply, Lightweight, Long Lasting

Best Uses - Beauty

Oily Skin, On-the-go, Daily Use, Sensitive Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

1 - 8 of 13447 Results