Power Grip Primer

₱567

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

₱567

Gel face primer for long-lasting makeup

1

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free

Average Customer Ratings (13384)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10628
4 Stars
1966
3 Stars
547
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13384 Results

giana4

Reviews

1

Votes

0

5 hours ago

👍

Very good primer helps my makeup have smooth sticky base

Helpful?

jimenaddpp

Reviews

1

Votes

0

16 hours ago

My fav!!!

My favorite primer. Makes everything stick and look natural! Love it

Helpful?

mandiiiiii

Reviews

1

Votes

0

16 hours ago

The literal holy grail

This is my absolute go to product. I bought it after seeing reviews on Lemon8 and needed a new drug store primer. Got it as a sample size from target and ordered the full size the next day.

Helpful?

carat1_1792

Reviews

8

Votes

0

Incentivized Review

True

20 hours ago

Love

This is a great primer to use before applying makeup. Helps your makeup to stay in place and leaves my skin feeling good. Super cute and simple packaging

Helpful?

sarah37984

Reviews

1

Votes

0

20 hours ago

BEST PRIMER EVER

A holy grail in my makeup routine. This is the best primer I have ever used & for such an affordable price!

Helpful?

Radams8989

Reviews

1

Votes

0

21 hours ago

Favorite primer

This is my favorite primer ever! It helps to keep your make up looking amazing for more than 12 hours! The price is amazing.

Helpful?

jsjdjs

Reviews

1

Votes

0

22 hours ago

Super grip

I love this primer!! A must have. I love that there’s a travel size and a jumbo for pro make up kits!! Perfect for oily or combination skin

Helpful?

Stella M

Reviews

1

Votes

0

23 hours ago

I like it

I used it and i liked this primer so much. thank you ❤️❤️❤️❤️❤️

Helpful?

1 - 8 of 13384 Results