e.l.f. Discovery

You Asked, We Listened—The Jelly Pop Makeup Collection is Back!

By Brooke Sager

We have big e.l.f.ing news that you’re going to lose your rind over: everyone’s favorite Jelly Pop makeup collection is back featuring new products for the summer!

You asked (and asked again) for a Jelly Pop reunion tour, so we listened—and even did you one better. Not only can you finally get your hands on our iconic Jelly Pop Dew Primer and Jelly Pop Glow Reviver Lip Oil, but we’re also adding a few new juicy treats to the fam: our Jelly Pop Makeup Melting Cleansing Balm and Jelly Pop Luscious Lip Mask

Rewind to 2018, when the Jelly Pop hype all began with our one-in-a-melon Dew Primer that broke the internet—and seven years later, the love for Jelly Pop is still very e.l.f.ing real. (It’s the irresistible watermelon scent, hydrating benefits and OMG value for us!)

Whether you’re already a Jelly Pop stan or looking for a new summer treat to add to your routine, we’re here to dish everything there is to know about our Jelly Pop Collection and how to use each product (together or on their own) to achieve that deliciously dewy makeup look.

NEW! Melt Your Makeup Away with Jelly Pop Cleansing Balm

Our best-selling solid makeup cleansing balm, now with a juicy watermelon scent! This fan-favorite is joining the Jelly Pop Collection for a limited-time so snag it while you can! 

This cleansing balm transforms from a solid balm to a luxe oil, effortlessly melting away  makeup and sunscreen. 

How to use: With the included spatula, scoop out a small amount of the cleansing balm and massage into dry skin. Once you can visibly see your makeup begin to melt away, rinse with warm water or remove with a warm, damp cloth.

NEW! Hydrate Your Lips with Jelly Pop Lip Mask

Our fan-favorite hydrating lip mask is joining the Jelly Pop fam for a limited-time, now featuring a juicy watermelon scent! This watermelon scented hydrating lip mask delivers intense hydration to help soothe dry lips and can be applied throughout the day as needed or overnight as a lip mask. 

How to use: Use the applicator to apply a generous layer into clean, dry lips. Reapply as needed throughout the day. Use in the AM and reapply as needed for a surge of hydration. Apply in the PM as a leave-on overnight mask.

Grip Your Makeup with Jelly Pop Dew Primer

Dew it up! Our gone-viral Jelly Pop Dew Primer is back and ready to make a splash for your hot e.l.f. summer. This sticky gel primer is one delicious multitasker—it works to smooth skin’s texture for a streak-free makeup application and grip your makeup so it stays put, all while moisturizing your skin.

The juicy formula has a translucent finish that works on all skin tones, and is infused with vitamin E plus watermelon extract. Plus, we can’t get enough of the yummy watermelon scent!

How to use: Using clean fingers, apply the makeup primer evenly to your freshly washed face prior to makeup application. Wait at least 30 seconds before applying your makeup.

Nourish Your Pout with Jelly Pop Lip Oil

Our Jelly Pop Lip Oil is the juicy summer treat your lips have been craving!

This tinted lip oil slicks your lips with a sheer pink shade (and watermelon scent!) with subtle shimmer, plus an ultra-glossy finish that wears with a comfortable, non-sticky feel. Plus, it features a plush, oversized applicator that allows you to easily slick your pout with nourishing fruit oils (the formula is infused with vitamin E plus watermelon extract).

How to Use: Apply to bare lips for a subtle kiss of glossy pink color, or as a top coat over your favorite lipstick to add a pretty touch of shimmer.

Jelly Pop Makeup Vault: A Full Face of Watermelon!

Looking to get your slice for a juicy price? Our limited-edition Jelly Pop Makeup Vault features all four full-size watermelon products from the collection packed inside a poppin' pink makeup bag, for just $40!

This e.l.f.ing delish watermelon makeup set is a summer must-have, giving you a step-by-step routine that will leave your complexion and lips looking and feeling hydrated, dewy and glowing.