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New & Improved

mascara collection

New formulas. Better brushes. Bolder lashes.
This brush head features silicone bristles to precisely coat every lash, and our 3-in-1 formula does it all.
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Create thick lashes with instant volume and length, plus a brush head that gives you ultimate control.
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Pro tip:

For extra length, try our
mascara primer $3
as a first step, using the wand
to pull your lashes upward.

Enrich with Vitamin B, E, and Algae, this formula conditions and lengthens lashes.
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This light-reflecting formula contains a little bit of shimmer to enhance the color of your eyes — plus, the new swirl applicator adds instant volume.
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Go bold with this oversized brush head's dense bristles that give lashes a dramatic effect.
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Pro tip:

A little curl goes a long way –
use our Eyelash Curler $2
to get ultimate volume.

Get full, longer-looking lashes — and say goodbye to clumps! — with this waterproof formula.
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This formula is made with all-natural mineral wax — including Kaolin and Zinc Oxide — to create fuller lashes.
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