Fall Trend Shop

Welcome to the elf Trend Shop, home to our newest and most-loved makeup must-haves that are perfect for achieving this season's new makeup trends! Here you'll find everything you need to update your eyes, lips, and face with the latest and greatest must-have makeup, whether you're in the market for a new lipgloss, or this season's best eyeshadow palette.

For $10 each we have the Mad for Matte Eyeshadow Palette (Summer Breeze) and the Poreless Face Primer. We have a Makeup Mist & Set for $4 and the Rose Gold Matte Lip and Eyeshadow Palette for $35 and $10 each. You can give your brows a lift with an Instant Lift Brow Pencil for $2 in three colors and make the most of your summer glow with the soft & subtle $4 Matte Plus Duo.

While some new makeup trends come and go, and others become instant classics, what never changes is elf's commitment to bringing you affordable, high quality, vegan, cruelty-free makeup. Shop confidently knowing that whether you're buying your favorite MLBB lipstick for the tenth time, or a brand new finishing spray we just launched, it will be animal-friendly and budget-friendly. So go ahead and fill your makeup bag with the best new makeup must-haves. With prices as pretty as this season's colors, there's no reason not to!