'tis the szn for NEW arrivals.

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New Makeup and Skincare

All NewCamo Liquid Bronzer & ContourNew Shades! Camo Liquid BlushGlow Reviver Quad Goals Lip Oil KitFine As Fleck EyeshadowNo Drips Head & Wrist BandsSoft Glam Satin FoundationYouth Boosting Blue-ty Sleep Night OilBronzing DropsPower Grip Dewy Setting Spray

NEW

+6

+2

Camo Liquid Bronzer & Contour

$7

7 Reviews

FREE SHIP & 2 FREE MINIS WITH $35+, ADDITIONAL GIFT WITH $50+!

NEW

FREE SHIP & 2 FREE MINIS WITH $35+, ADDITIONAL GIFT WITH $50+!

NEW SHADES

+8

+4

4897 Reviews

FREE SHIP & 2 FREE MINIS WITH $35+, ADDITIONAL GIFT WITH $50+!

NEW

FREE SHIP & 2 FREE MINIS WITH $35+, ADDITIONAL GIFT WITH $50+!

0 Reviews

NEW

14 Reviews

FREE SHIP & 2 FREE MINIS WITH $35+, ADDITIONAL GIFT WITH $50+!

0 Reviews

FREE SHIP & 2 FREE MINIS WITH $35+, ADDITIONAL GIFT WITH $50+!

0 Reviews

FREE SHIP & 2 FREE MINIS WITH $35+, ADDITIONAL GIFT WITH $50+!

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WHAT'S NEW IN MAKEUP AND SKINCARE

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that.

We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise.

There’s a reason why our new products instantly become your most-loved beauty picks and holy grails- we create products that satisfy your needs, surpass your expectations, and help you live life to its most colorful. Whether you are looking for skincare to regain that youthful glow, our viral lip oils, our amazing makeup gift sets, or an eyeshadow palette that’s all the rage with bright shimmery colors, e.l.f. has your back.

We stay true to our commitment to providing you with trending skincare and makeup. You will always find products in our skincare and makeup collections that are luxurious and professional to help you update your existing look or create an entirely new one.