new!
power grip dewy setting spray
Shake up the way you set makeup with this
shockingly fine, bi-phase setting mist.
PRIME & SET
stay cool
primer stick
Our coolest new primer delivers refreshing
hydration + preps skin for makeup
with a solid gel formula.
YOU MAY LOVE
pick your primer.
Dewy and hydrated or smooth as e.l.f.?
Find your fave finish for lasting looks
in our all-star lineup.
BEST SELLERS
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Get instant access right here and wow. Where everyone can own their beauty, without compromise.
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