Incredi-curl Mascara
$10
Soft black volumizing and curling mascara for bold, long-lasting looks













2 Free Minis with $35+, 1 Full Size Product with $50+
What it is: A soft black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.
Why you'll love it:
- Buildable formula delivers extreme curl and mega volume that lasts
- Curved bristled brush grabs each lash to volumize, lift and set your curl
- Smudge-, flake- and clump-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85170
soft black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-Curl Soft Black Mascara:
- Before applying the soft black curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to turn volume and curl all the way up.
You May Love
Average Customer Ratings (205)
Rating Snapshot
Most helpful favorable review
29 days ago
Glitz8
Well done, Elf!
I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?
19 of 19 people found this helpful
Most helpful critical review
1 month ago
Ali711
Good for the price point
Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite
11 of 11 people found this helpful
1 - 8 of 205 Results
graysongirl2025
Location
Baton Rouge, La
Reviews
1
Votes
0
Fashion Style
Glamorous
Age
25 to 34
Makeup Expertise
Beginner
Eye Color
Hazel
Skin Tone
Dark
Skin Type
Combination
22 hours ago
Brings my eyes out
I received the soft black mascara for free in exchange for my honest review. I love how this mascara brings my eyes out and not only that it gives my eyelashes length. I typically have short eyelashes and I love the curl the mascara gives them.
Pros - Beauty
Easy to Apply, Long Lasting, Great Value
Best Uses - Beauty
On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
Soly
Location
Gurnee IL
Reviews
1
Votes
0
Fashion Style
Casual
Age
18 to 24
Makeup Expertise
Intermediate
Eye Color
Brown
Skin Tone
Medium
Skin Type
Combination
1 day ago
Loved my lashes but they would fall
Thank you Elf for the free Incredicurl mascara. I have used it multiple times and thought it was good. I used a curling wand before using it and tried it without one. I like that it doesn’t make a huge mess to apply. It made my lashes look really long. I just wish the curl would stay. I found that my lashes did not look clumpy. However the curl would not last. It was also not great for crying days cause it is not water proof at all. It did not flake which I loved. It did a great job at grabbing all my lashes.
Pros - Beauty
Easy to Apply, Lightweight, Great Value, Good Pigmentation
Best Uses - Beauty
On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
Maddiefromtx
Location
TX
Reviews
1
Votes
0
Fashion Style
Trendy
Age
25 to 34
Makeup Expertise
Advanced
Eye Color
Brown
Skin Tone
Light
Skin Type
Combination
2 days ago
Oh My Lashes!!
e.l.f. Cosmetics kindly gave me this mascara for free so that I could review it. 10/10 i love it and quickly became my new favorite mascara. It gives length, volume and curl to my straight lashes without being clumpy. Wears well throughout the day without flaking or transferring and easy to remove. I received the brown shade and I love it so much that I will be l purchasing in black as well.
Pros - Beauty
High Quality, Easy to Apply, Long Lasting, Great Value, Versatile, Effective
Best Uses - Beauty
Oily Skin, On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
Bluemuffin127
Reviews
1
Votes
0
2 days ago
My new favorite mascara??
I think this might be my new favorite mascara! With two coats, I get beautifully curled and lifted lashes that stay that way all day. But what has impressed me the most is that even after all day wear, no raccoon eyes!! It does not smudge or flake on me AT ALL!! I have yet to find a mascara that stays put all day, until now! E.L.F., you nailed it with this one!!
Helpful?
Maritza101
Location
Pittsburgh
Reviews
1
Votes
0
Fashion Style
Trendy
Age
35 to 44
Makeup Expertise
Intermediate
Eye Color
Hazel
Skin Tone
Light
Skin Type
Combination
2 days ago
Good mascara for a great price
This has been my go to mascara for the past month. It’s very pigmented and it separates my lashes nicely. The price is unbelievable. My lashes hold the curl until I take off my makeup. Very important.
Pros - Beauty
High Quality, Easy to Apply, Long Lasting, Good Pigmentation, Effective
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
TiaCC
Reviews
1
Votes
0
2 days ago
Great value
I’ve tried a lot of mascaras, but Incredi-curl in Pitch Black really lives up to its name. The formula gives my lashes an instant lift and curl without needing a lash curler. It adds noticeable length and volume without clumping or flaking, even after a full day of wear. The pitch-black color is rich and bold, which really makes my eyes pop. The curved brush hugs each lash perfectly, giving that wide-eyed effect with minimal effort. Best part? It holds the curl all day without weighing lashes down. Whether I’m going for a natural look or layering it for drama, this mascara delivers every time. A new staple in my makeup bag!
Pros - Beauty
Great Value, Good Pigmentation, Effective
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
marissa222
Location
CA
Reviews
1
Votes
0
3 days ago
Nice but not great
This mascara is a bit wet and sticky for my taste. I find I have to wipe the wand off a bit before applying to my lashes or they get clumpy. After doing that though I do like how the wand applies the mascara to my lashes and I don’t experience any smudging with this!
Pros - Beauty
Long Lasting, Good Pigmentation
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
Lily27
Reviews
1
Votes
0
3 days ago
Pretty Good!
Overall the mascara is good. When trying it I noticed that it didn't irritate my eyes like other mascaras. I also like the size and shape of the brush. It took a few coats to build it up the way that I wanted and it takes awhile to dry.
Pros - Beauty
Lightweight, Great Value, Effective
Best Uses - Beauty
On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
1 - 8 of 205 Results
1 - 2 of 2 Results
LyndaD0bb
·21 days ago
Is this a waterproof mascara? What do I need to remove it? Is it a tubing mascara?
Jewels11
·1 month ago
Is this a tubing mascara?
1 - 2 of 2 Results