Incredi-curl Mascara

$10

Soft black volumizing and curling mascara for bold, long-lasting looks

Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
Incredi-curl Mascara, Soft Black
New Product Badge

2 Free Minis with $35+, 1 Full Size Product with $50+

What it is: A soft black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.

Why you'll love it:

  • Buildable formula delivers extreme curl and mega volume that lasts
  • Curved bristled brush grabs each lash to volumize, lift and set your curl
  • Smudge-, flake- and clump-resistant formula

Claims

  • 102% improvement in curl*
  • 88% saw bigger & bolder lashes**

Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

*in an instrumental test

** in a consumer perception test

SKU: 85170

What it is: A soft black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.

Why you'll love it:

  • Buildable formula delivers extreme curl and mega volume that lasts
  • Curved bristled brush grabs each lash to volumize, lift and set your curl
  • Smudge-, flake- and clump-resistant formula

Claims

  • 102% improvement in curl*
  • 88% saw bigger & bolder lashes**

Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

*in an instrumental test

** in a consumer perception test

SKU: 85170

Incredi-curl Mascara

$10

Soft black volumizing and curling mascara for bold, long-lasting looks

1

2 Free Minis with $35+, 1 Full Size Product with $50+

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (205)

Overall4.5
Quality of Product
4.5
Value of Product
4.7

Rating Snapshot

5 Stars
130
4 Stars
58
3 Stars
13
2 Stars
3
1 Star
1

Most helpful favorable review

29 days ago

Glitz8

Well done, Elf!

I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?

19 of 19 people found this helpful

Most helpful critical review

1 month ago

Ali711

Good for the price point

Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite

11 of 11 people found this helpful

1 - 8 of 205 Results

graysongirl2025

Location

Baton Rouge, La

Reviews

1

Votes

0

Fashion Style

Glamorous

Age

25 to 34

Makeup Expertise

Beginner

Eye Color

Hazel

Skin Tone

Dark

Skin Type

Combination

22 hours ago

Brings my eyes out

I received the soft black mascara for free in exchange for my honest review. I love how this mascara brings my eyes out and not only that it gives my eyelashes length. I typically have short eyelashes and I love the curl the mascara gives them.

Pros - Beauty

Easy to Apply, Long Lasting, Great Value

Best Uses - Beauty

On-the-go, Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

Soly

Location

Gurnee IL

Reviews

1

Votes

0

Fashion Style

Casual

Age

18 to 24

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Medium

Skin Type

Combination

1 day ago

Loved my lashes but they would fall

Thank you Elf for the free Incredicurl mascara. I have used it multiple times and thought it was good. I used a curling wand before using it and tried it without one. I like that it doesn’t make a huge mess to apply. It made my lashes look really long. I just wish the curl would stay. I found that my lashes did not look clumpy. However the curl would not last. It was also not great for crying days cause it is not water proof at all. It did not flake which I loved. It did a great job at grabbing all my lashes.

Pros - Beauty

Easy to Apply, Lightweight, Great Value, Good Pigmentation

Best Uses - Beauty

On-the-go, Daily Use

Quality of Product

4.0

Value of Product

4.0

Helpful?

Maddiefromtx

Location

TX

Reviews

1

Votes

0

Fashion Style

Trendy

Age

25 to 34

Makeup Expertise

Advanced

Eye Color

Brown

Skin Tone

Light

Skin Type

Combination

2 days ago

Oh My Lashes!!

e.l.f. Cosmetics kindly gave me this mascara for free so that I could review it. 10/10 i love it and quickly became my new favorite mascara. It gives length, volume and curl to my straight lashes without being clumpy. Wears well throughout the day without flaking or transferring and easy to remove. I received the brown shade and I love it so much that I will be l purchasing in black as well.

Pros - Beauty

High Quality, Easy to Apply, Long Lasting, Great Value, Versatile, Effective

Best Uses - Beauty

Oily Skin, On-the-go, Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

Bluemuffin127

Reviews

1

Votes

0

2 days ago

My new favorite mascara??

I think this might be my new favorite mascara! With two coats, I get beautifully curled and lifted lashes that stay that way all day. But what has impressed me the most is that even after all day wear, no raccoon eyes!! It does not smudge or flake on me AT ALL!! I have yet to find a mascara that stays put all day, until now! E.L.F., you nailed it with this one!!

Helpful?

Maritza101

Location

Pittsburgh

Reviews

1

Votes

0

Fashion Style

Trendy

Age

35 to 44

Makeup Expertise

Intermediate

Eye Color

Hazel

Skin Tone

Light

Skin Type

Combination

2 days ago

Good mascara for a great price

This has been my go to mascara for the past month. It’s very pigmented and it separates my lashes nicely. The price is unbelievable. My lashes hold the curl until I take off my makeup. Very important.

Pros - Beauty

High Quality, Easy to Apply, Long Lasting, Good Pigmentation, Effective

Best Uses - Beauty

Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

TiaCC

Reviews

1

Votes

0

2 days ago

Great value

I’ve tried a lot of mascaras, but Incredi-curl in Pitch Black really lives up to its name. The formula gives my lashes an instant lift and curl without needing a lash curler. It adds noticeable length and volume without clumping or flaking, even after a full day of wear. The pitch-black color is rich and bold, which really makes my eyes pop. The curved brush hugs each lash perfectly, giving that wide-eyed effect with minimal effort. Best part? It holds the curl all day without weighing lashes down. Whether I’m going for a natural look or layering it for drama, this mascara delivers every time. A new staple in my makeup bag!

Pros - Beauty

Great Value, Good Pigmentation, Effective

Best Uses - Beauty

Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

marissa222

Location

CA

Reviews

1

Votes

0

3 days ago

Nice but not great

This mascara is a bit wet and sticky for my taste. I find I have to wipe the wand off a bit before applying to my lashes or they get clumpy. After doing that though I do like how the wand applies the mascara to my lashes and I don’t experience any smudging with this!

Pros - Beauty

Long Lasting, Good Pigmentation

Best Uses - Beauty

Daily Use

Quality of Product

4.0

Value of Product

5.0

Helpful?

Lily27

Reviews

1

Votes

0

3 days ago

Pretty Good!

Overall the mascara is good. When trying it I noticed that it didn't irritate my eyes like other mascaras. I also like the size and shape of the brush. It took a few coats to build it up the way that I wanted and it takes awhile to dry.

Pros - Beauty

Lightweight, Great Value, Effective

Best Uses - Beauty

On-the-go, Daily Use

Quality of Product

4.0

Value of Product

5.0

Helpful?

1 - 8 of 205 Results