Ready.
Set.
Glow.

Skin care, highlighters
& mists that kill it.

Get Glowing

Choose Your Glow

Shop by Category

Eyes
Lips
Face
Skin Care
Brushes
Tools
Fresh Pick
- New -

Total Smoke Show

Our Rose Gold Eyeshadow Palette in Sunset is
coming in hot.

Shop Now
300014
Baked Highlighter
Baked Highlighter
$4.00
83288
Shimmer Palette
Shimmer Palette
$4.00
300069
Heart Defensor Highlighter Palette
Heart Defensor Highlighter Palette
$8.00
300021
Beautifully Bare Highlighting Stick
Beautifully Bare Highlighting Stick
$4.00
300114
Shimmer Highlighting Powder
Shimmer Highlighting Powder
$6.00
300135
Power Glow Liquid Highlighter
NEW
Power Glow Liquid Highlighter
$6.00
300080
Illuminating Palette
Illuminating Palette
$6.00
300071
Highlighter
Highlighter
$2.00
300023
Beautifully Bare Natural Glow Face Palette
Beautifully Bare Natural Glow Face Palette
$8.00
300072
Highlighting Pearl Paint
Highlighting Pearl Paint
$4.00
Shop All Highlight
300061
Flawless Finish Foundation
Flawless Finish Foundation
$6.00
300014
Baked Highlighter
Baked Highlighter
$4.00
400026
Lip Exfoliator
Lip Exfoliator
$3.00
300103
Poreless Face Primer- Small
Poreless Face Primer- Small
$6.00
300086
Makeup Mist & Set
Makeup Mist & Set
$4.00
200098
Mad for Matte Eyeshadow Palette - Summer Breeze
Mad for Matte Eyeshadow Palette - Summer Breeze
$10.00
200078
Instant Lift Brow Pencil
Instant Lift Brow Pencil
$2.00
300070
High Definition Powder
High Definition Powder
$6.00
100089
Professional Set of 12 Brushes
Professional Set of 12 Brushes
$12.00
400032
Lip Plumping Gloss
Lip Plumping Gloss
$5.00
Shop All Best Sellers

Find It

Trending
Model applying active palette to face
Go the Distance

Barre, beach, brunch & everywhere in-between.

Shop Active Collection
Crushed palettes showing beautiful warm tones
Weather's Heating Up

And so are these colors.

Shop Summer Beauty
various e.l.f. mist products
Mists of the Moment

Prime, set, hydrate, brighten—do it all.

Shop Now
Beauty Squad Beauty Squad

Join Beauty Squad, your all-access pass
to beauty rewards. Sign up and get FREE
shipping on your first order!

Learn More
Beauty Squad New Week,
Fresh Freebie

Check out this week's
gift with purchase.

See Details