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You've made us #1, so all month long we're
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You've made us #1, so all month long
we're spreading the love with glam-packed
offers & surprises.

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Close-up of mascara brush

Mascaras just
got an upgrade

Before and after of model wearing mascara

Introducing 3 new formulas.

Shop Mascara
100089
Professional Set of 12 Brushes,
VALUE SET
Professional Set of 12 Brushes
$12.00
100117
Ultimate Face Brush Roll Set,
Ultimate Face Brush Roll Set
$55.00
84000
19 Piece Brush Set,
19 Piece Brush Set
$50.00
100066
Feather Light Highlighting Brush,
Feather Light Highlighting Brush
$8.00
100049
Contouring Brush,
Contouring Brush
$6.00
100071
Fluffy Eye Blender Brush,
Fluffy Eye Blender Brush
$3.00
100073
Highlighting Brush,
Highlighting Brush
$3.00
100116
Ultimate Blending Brush,
Ultimate Blending Brush
$6.00
100084
Pointed Powder Brush,
Pointed Powder Brush
$6.00
100065
Fan Brush,
Fan Brush
$4.00
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300061
Flawless Finish Foundation, Light Ivory
Flawless Finish Foundation
$6.00
300014
Baked Highlighter, Moonlight Pearls
Baked Highlighter
$4.00
400026
Lip Exfoliator, Brown Sugar
Lip Exfoliator
$3.00
300103
Poreless Face Primer- Small,
Poreless Face Primer- Small
$6.00
300086
Makeup Mist & Set, Large
Makeup Mist & Set - Large
$6.00
83273
Mad for Matte Eyeshadow Palette - Summer Breeze,
Mad for Matte Eyeshadow Palette - Summer Breeze
$10.00
200078
Instant Lift Brow Pencil, Deep Brown
Instant Lift Brow Pencil
$2.00
300070
High Definition Powder, Sheer
High Definition Powder
$6.00
100089
Professional Set of 12 Brushes,
VALUE SET
Professional Set of 12 Brushes
$12.00
83277
Rose Gold Eyeshadow Palette - Nude Rose Gold,
Rose Gold Eyeshadow Palette - Nude Rose Gold
$10.00
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Vegan. Cruelty-Free. Committed.

We have always been, and will
always be cruelty-free.

Vegan. Cruelty-Free. Committed.

We're proud to be a cruelty-free company and have partnered with 5 likeminded influencers
to support the cause. From July 11th-31st, we’ll be donating 10% of proceeds from their
favorite e.l.f. products to the animal charities of their choice.

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#1 primer in America* and #1 brushes in America*
* Nielsen U.S. xAOC, primer segment unit sales, 52wks ended 02.24.18. Nielsen U.S. xAOC, brush segment unit sales, 52wks ended 02.24.18.

1 primer sold every 6 seconds**
**Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 02.24.18.