Shop by Category

Eyes
Lips
Face
Skin Care
Brushes
Tools
Trending

So Much New

From the #1 Primers in America*.

Shop Primers
400068
Sheer Matte Liquid Lipstick, Nude Rose
NEW
Sheer Matte Liquid Lipstick
$5.00
83130
Clarifying Booster Drops,
NEW
Clarifying Booster Drops
$10.00
83207
Soothing Primer,
NEW
Soothing Primer
$6.00
83425
Moisture Lock Primer,
NEW
Moisture Lock Primer
$8.00
81335
Smudge Proof Mascara,
NEW
Smudge Proof Mascara
$6.00
84087
Intense Highlighter Applicator,
NEW
Intense Highlighter Applicator
$3.00
84088
Sculpting Concealer Brush,
NEW
Sculpting Concealer Brush
$3.00
84089
Tapered Blending Brush,
NEW
Tapered Blending Brush
$3.00
84099
Pointed Eye Pencil Brush,
NEW
Pointed Eye Pencil Brush
$3.00
81285
Plump it Up Mascara,
NEW
Plump it Up Mascara
$5.00
Shop All New
500005
Beauty Shield Magnetic Mask Kit,
Beauty Shield Magnetic Mask Kit
$24.00
300061
Flawless Finish Foundation, Light Ivory
Flawless Finish Foundation
$6.00
200078
Instant Lift Brow Pencil, Deep Brown
Instant Lift Brow Pencil
$2.00
400032
Lip Plumping Gloss, Champagne Glam
Lip Plumping Gloss
$5.00
100089
Professional Set of 12 Brushes,
VALUE SET
Professional Set of 12 Brushes
$12.00
81495
Rose Gold Eyeshadow Palette - Sunset,
NEW
Rose Gold Eyeshadow Palette - Sunset
$10.00
300014
Baked Highlighter, Moonlight Pearls
Baked Highlighter
$4.00
300032
Blush, Mellow Mauve
Blush
$3.00
400026
Lip Exfoliator, Brown Sugar
Lip Exfoliator
$3.00
400034
Liquid Matte Lipstick, Praline
Liquid Matte Lipstick
$5.00
Shop All Best Sellers

Find It

Beauty Squad

Sign up and get FREE shipping
on your first order plus 50 bonus points!

Join Now Join Now Girl in car with her arms raised
#1 primer in America* and #1 brushes in America*
* Nielsen U.S. xAOC, primer segment unit sales, 52wks ended 02.24.18. Nielsen U.S. xAOC, brush segment unit sales, 52wks ended 02.24.18.

1 primer sold every 6 seconds**
**Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 02.24.18.