new!

Boosted with 2% vitamin C that delivers a
more radiant, brightened and even skin tone
over time, our holy grail putty primer just
got a major skincare glowup.

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new!

Boosted with 2% vitamin C that delivers a
more radiant, brightened and even skin tone
over time, our holy grail putty primer just
got a major skincare glowup. $12

Explore Shop Now

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Jumbo Poreless Putty Primer
Beauty Squad Exclusive

new! limited-edition Jumbo
Poreless Putty Primer

Get 2x the primer you love—a $20 value, yours for $16.

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Clean beauty should be readily accessible to all, that’s why our award-winning makeup and skincare continues to be available at affordable drugstore prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.
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