making a
list & checking
it twice

Presenting perfect gift picks for every
beauty lover this holiday season.

sweet gifts spicy gifts savory gifts

making a
list & checking
it twice

Presenting perfect gift picks for every
beauty lover this holiday season.

sweet gifts spicy gifts savory gifts

Shop by Category

Liquid Glitter Promo Image

NEW E.L.F. EXCLUSIVE

all that glitters

Experience our
Liquid Glitter Eyeshadow—
featuring a long-wearing gel formula.

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NEW E.L.F. EXCLUSIVE

all that glitters

Experience our
Liquid Glitter Eyeshadow-
featuring a long-wearing gel formula.

Shop Now

May your season be (a lot!) brighter with
new makeup inspo.

explore the looks

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beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18