Shop by Category

Trending

Holiday Look Book

Spreading holiday cheer,
one makeup look at a time.
Shop the Looks

Beauty Squad

Sign up and get FREE shipping
on your first order plus 50 bonus points!

Join Now Join Now Girl in car with her arms raised

New! Now you can redeem your favorite rewards in e.l.f. stores!

#1 primers in America *Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 07.14.18

1 [e.l.f.] primer is sold every 6 seconds *Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 07.14.18

#1 brushes in America *Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds *Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

*50% off: All NEW products, the Beautifully Precise Brush Collection, select Beauty Shield products and Active Collection are excluded from the discount. Limit one-time use. Offer is not combinable with other promo codes. No promotional code required at checkout. Offer valid while supplies last. Offer valid until 11:59 PM PST 11/13/2018.