Shop by Category

Trending

So Much New

From the #1 Primers in America*.

Shop Primers

Beauty Squad

Sign up and get FREE shipping
on your first order plus 50 bonus points!

Join Now Join Now Girl in car with her arms raised
#1 primer in America* and #1 brushes in America*
* Nielsen U.S. xAOC, primer segment unit sales, 52wks ended 02.24.18. Nielsen U.S. xAOC, brush segment unit sales, 52wks ended 02.24.18.

1 primer sold every 6 seconds**
**Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 02.24.18.