merry
&
bright
delights

merry
& bright
delights

Discover holiday sets so sweet
they're good enough to eat.

shop kits Shop the Gift Guide

Discover holiday sets so sweet
they're good enough to eat.

shop kits Shop the Gift Guide
Shop the Gift Guide

Shop by Category

May your season be (a lot!) brighter with
new makeup inspo.

explore the looks

welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing

#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18