50% OFF SITEWIDE!* with code CELEBRATE Details

FREE SHIPPING on orders $25+! Details

By Price
Trending! Get a
Festive Glow
Sport this holiday look or give the
gift of glam - our prismatic collection.
Shop Now
FREE Be the
Party Starter
5 holiday-inspired looks
you can own & obsess over.
Shop All Looks
Limited Edition Gift Get the Gold!
For the makeup-maven: our NEW limited edition
Rose Gold Matte Lip Vault.
Shop Now
Obsessed with Makeup?
Thanks! You'll be seeing us soon with an exclusive offer!

At e.l.f. Cosmetics we believe that everyone should be able to own luxury cosmetics. Our entire collection of cruelty-free makeup, from new products to handy makeup tools, has been created to help you become your own makeup artist.

You can check out the latest e.l.f. Cosmetics products on our new makeup page or start building your own personalized makeup kit with our best selling cosmetics.

Start shopping for these high quality beauty products today and join the e.l.f. Cosmetics Beauty Squad to get exciting rewards with each purchase!.