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and diversity—because
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if you got it,
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This Halloween, get inspired by our
must-have tutorials + shop the looks.

This Halloween, get inspired by our
must-have tutorials + shop the looks.

New Arrivals

NEW
Halo Glow Setting Powder
$8.00
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NEW
Jelly Pop Juicy Gloss
$5.00
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NEW
Blurring Primer Serum
$10.00
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NEW
Poreless Putty Primer
$8.00
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what we're
falling for

Discover the season's most-loved beauty.

2019 Beautyscape in the Bahamas

Looking to take your beauty expertise to the next level?
25 stand-out finalists will be joining us for a weekend in the Bahamas.

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welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing

Proud to be vegan and cruelty-free, worldwide.
Because kindness is chic.

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#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18