own
your beauty.
own yourbeauty.
e.l.f. is for every
eye, lip and face
Your originality is our inspiration.
From
full-on maximalists to fresh-faced
minimalists, we have a product for
everyone—and every look in between.
game-changers
for every day
This is instant access to the best of beauty—
all the thrills with no velvet ropes.
e.l.f. respect
Look good and feel good—all our
formulas are
100% vegan, no animal testing
and made without
the nasty bad-for-you
stuff. Totally
guilt-free.
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![PETA: Vegan and cruelty free bunny]()
100% vegan and cruelty-free, worldwide. -
![No symbol]()
free from phthalates, parabens,
nonylphenol ethoxylates,
triclosan, triclocarban,
and hydroquinone. All skincare
is also free from sulfates.
be extra without
paying
extra
We make quality products at get-real prices.
Because we know beauty.
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![Bolt symbol]()
we take a small, indie
approach to working, learning, and testing. fast. -
![mountain symbol]()
we have big relationships
with some of the best manufacturers in the world. -
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we listen to you, your
feedback and reviews guide everything we do.
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![Star symbol]()
you get the best of the beauty-verse without killing your wallet.
holy grails.
holy
s—t.
Flawless finish putty primer. Can’t-live-without
concealer. With these game-changers,
the
glow up is oh-so-real.
