Best Selling Makeup

e.l.f. Cosmetics is an industry leader in the world of makeup primers. Being the #1 primer in America*, Power Grip Face Primer grips your makeup to give you a soft-focus effect for a smoother complexion. The gel-based face primer is iconic and has even been seen at the “Big Game” as a vital component of the uber-trendy “Dolphin Skin” look. For a flawless glow apply our top selling, Halo Glow Liquid Filter as it is the ultimate must-have makeup product to master a luminous look. The innovative complexion booster and skincare-makeup hybrid gives you effortless, soft-focus radiance with a fresh, dewy finish.

In the beauty world, getting an Allure Best of Beauty Award is the highest honor. That little red badge ensures you are getting a phenomenal product vetted by THE beauty bible, Allure Magazine. e.l.f. Cosmetics is proud and honored to wear that badge of honor on multiple products in our lineup that have won this coveted award for best makeup.

• The best eyebrow gel to get instantly lifted, sculpted, and groomed brow hairs is the award-winning Brow Lift. This extreme-hold clear eyebrow-shaping wax holds your brows in place to help you achieve the fluffy, feathered, on-trend “soap brow” look.

• Putty Bronzer won its Allure Award for the way it can give you that sun-kissed, back-from-vacation glow anytime anywhere. The unique, creamy putty-to-powder face bronzer blends effortlessly and delivers a natural bronzing effect with a smooth, semi-matte finish.