we stand with
every eye, lip, face,
paw and fin

we stand with every eye
lip, face, paw and fin

e.l.f love means
supporting individual
and human rights. We strive to do the right
thing for people, the planet, our furry and finned friends.

merch with a porpoise

e.l.f. is making a $100,000 donation benefiting the Whale and Dolphin Conservation (WDC)
and proceeds of the Sticky Shop Merch Collection, up to $25,000, will also benefit this important cause.


beauty that
gives back

100% of the proceeds from our limited edition

Big Mood Pride Mascara will support
It Gets Better Project,
whose mission is to uplift,
empower and connect
youth around the globe.
It Gets Better Project

We believe in a
world where

everyone can
own their

beauty, without

It Gets Better Project®

Uplifting, empowering and connecting LGBTQ+
youth around
the globe through storytelling.


When did you feel SEEN for being
your true self?

What is something that someone TOLD you
that made a huge impact on your journey?

If you could FACE your younger self, what
would you tell them?


next-get leaders

We've partnered with Her Campus to offer five $5,000
scholarships to the next generation of bold leaders. Together, we're
empowering others to own their confidence without compromise.

Learn More

women who
power e.l.f.

Inspiring words from some of the
women in our e.l.f. fam.

Mandy Fields

“In every role find your champion, someone who has your back and will talk positively about you whether you are in the room or not.”

Mandy Fields

CFO, e.l.f. Beauty

Fanny Xu

“Look for a company where the team supports each other & challenges each other.”

Fanny Xu

General Manager,
VP of China Operations,
e.l.f. Beauty

Kory Marchisotto

“Lock arms with those other amazing superwomen and break through the glass ceiling together.”

Kory Marchisotto

CMO, e.l.f. Beauty

Renee Snyder

“My personal affirmation is: I use my talents and skills to fulfill my purpose in life.”

RenÉe Snyder

Dermatology &
Co-Creator, W3LL People

Ayanna Williams

“We are all lightworkers shining through.”

Ayanna Williams

Social Media Manager,
e.l.f. beauty

Neha Gohil

“I never pass an opportunity to talk about what I do for a living and why I love it. It can open so many doors!”

Neha Gohil

VP, Global Sourcing
and strategic execution

Ashley Rosebrook

“I really hope to set an example for other women that you CAN have a big job, a family and a life.”

Ashley Rosebrook

Chief Creative Officer,
e.l.f. beauty

Voto Latino
e.l.f. x VotoLatino

We are proud to support
@VotoLatinoFoundation with a $10,000
giveback. We truly believe in their cause to unify
and empower the Latinx community and look
forward to our continued partnership.


a masterclass highlight

To Celebrate APPI Heritage Month, e.l.f. Beauty hosted a masterclass with 3 such superheros who gave the
e.l.f.z a peak into the paths they have taken, obstacles they have overcome and unforgettable lessons they have
learned along the way. All in genuine and gerous service to pay it forward, lighting the path for others.

Priya Rao

Priya Rao


Mimi Swain

Mimi Swain


Prama Bhatt

Prama Bhatt


Making History Daily

“We can never stop aspiring for
more and marching forward.”

 mandy fields 

E.L.F. Beauty CFO

we stand with

the black

Standing up is who we are, what we represent and how we support our community. Our
priority is to ensure that our Black employees, consumers and community feel supported in our
collective condemnation of anti-black racism. We stand in solidarity against racial injustice.

We are committed to doing the right thing in the best way that we can. What’s most important
right now is doing our part to impact positive change.

Resources to help you get informed and involved



  • 13th (Ava DuVernay) Netflix
  • American Son (Kenny Leon) Netflix
  • I Am Not Your Negro (James Baldwin doc) Amazon Prime
  • If Beale Street Could Talk (Barry Jenkins) Hulu
  • Just Mercy (Destin Daniel Cretton)
  • King In The Wilderness HBO
  • See You Yesterday (Stefon Bristol) Netflix
  • Selma (Ava DuVernay)
  • The Hate U Give (George Tillman Jr.) Hulu
  • When They See Us (Ava DuVernay) Netflix
  • Dear White People (Justin Simien) Netflix



from our CFO
and CEO

In our efforts to stand up against anti-black racism, we are listening, we are learning and we are continuing to take action.

Letter from Mandy Fields, CFO


Letter from Tarang P. Amin, CEO

Donating to the cause

We donated to Color of Change, an Oakland based civil rights advocacy organization.

We matched all employee donations to organizations that fight anti-black racism including but not limited to; BLM, ACLU, NAACP, Campaign Zero, Minnesota Freedom Fund.

Fostering brave dialog

We're sharing resources for education, action and allyship and hosting open forums with our executive team as a way to share and encourage uncomfortable conversations.

Our CEO delivers weekly emails educating our team and reinforcing the importance of driving change.

Standing in solidarity

We stand with the Black community in the fight against anti-black racism.

We closed our website for business on Black Out Tuesday.

We recognize Juneteenth (June 19) as an official e.l.f. National Holiday.

We are listening. We are taking
action, and most
importantly, we are

Make It Black O-Face Lipstick
Pull Up for Change x e.l.f.

making an
impact together

e.l.f. is celebrating Black History Month by partnering with the Pull Up For Change Impact Fund for a second year in support of the 2023 MAKE IT BLACK Collection.

In February, O FACE Satin Lipstick in All Night will support Pull Up For Change and its mission to advance the economic wellness of black communities worldwide by inspiring change at a corporate, community, and individual level.

The MAKE IT BLACK Collection is a limited-edition
cross-brand collection of products benefitting
the Pull Up for Change Impact Fund.

Make It Black is a trademark of Pull Up for Change, a California-based non-profit organization fighting for economic
equity for black communities all over the world. For more information, please visit

Make It Black is a trademark of Pull Up for Change, a California-based non-profit organization fighting for economic equity for black communities all over the world. For more information, please visit

Black Girls Code

We donated $10,000 to Black Girls Code to help their mission of “introducing programming and technology to a new generation of coders, who will become builders of technological innovation and of their own futures.” Empowering others is at the heart of our brand values and Black Girls Code is the embodiment of this value.

E.L.F. Stands with the
Asian Community
Against Racism
and Acts of Hate

In our efforts to stand up against racism, we are listening,
we are learning and we are continuing to take action.

Letter from
Tarang P. Amin, CEO



Take Action

*e.l.f. Cosmetics is not affiliated, associated, endorsed by or connected in any way with these entities, authors, podcasts, and other resources. We are providing this list to serve as a resource for our e.l.f. community.