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Contour, blush and highlight with a plush cushion-tip
applicator and micro-pearl pigment.

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getting sticky
with it.

The e.l.f. fam is loving Power Grip Primers—
so much that they're even giving them sticky AF nicknames!

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Where everyone can own their beauty, without compromise.

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Clean beauty should be readily accessible to all, that’s why our award-winning makeup and skincare continues to be available at affordable drugstore prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.
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