e.l.f. Discovery


By Jeanette Crutchfield

The holidays are stressful. There’s so much at stake to make sure you get the right gift for everyone on your list. We’re here to help you check your beauty junkie friends off that list with gifts they’ll actually be excited to receive. After all, choosing award-winning beauty products that have gone viral on TikTok is a no-fail way to get the best presents for your friends this year. Read on to find out which e.l.f. products made the cut for this best-of-the-best viral beauty gift guide.

Award-Winning Beauty Gifts

Those who know beauty know that when Allure Magazine hands out those Best of Beauty Awards, it’s a BIG deal. Allure does all the testing for you so you know that if a product makes their list, it’s the best of the best and e.l.f. has big standout products that have won this coveted award. And they just so happen to make fabulous holiday gifts.

Brow Lift: For your friend whose brows are always on point, give them the most recent addition to our Best of Beauty Family: Brow Lift. Brow Lift is an extreme-hold clear eyebrow shaping wax that holds your brows in place for a fluffy, feathered soap brow look. It instantly lifts, sculpts, and grooms every single brow hair into place with an easy, mess-free application.

Big Mood Volumizing Mascara: If big, volumizing lashes are what your friends love, then Big Mood Mascara is the gift for them. It’s smudge-resistant, formulated with clean ingredients and has a big, fluffy hourglass-shaped brush to really separate and lengthen lashes. It’s the easiest way to get plumped and lifted lashes all day. It comes in the traditional black and brown shades, but it’s also available in fun, vibrant colors like green and blue.

Putty Bronzer: Give the gift of a bronzed tropical vacation look. A part of the holy grail Putty Family, this facial bronzer has the same beloved cream-to-powder texture as the primer, but in shades to give your skin a natural sun-kissed glow with a semi-matte finish. It’s infused with clean skin-loving ingredients like argan oil to moisturize as well as skin’s best friend, vitamin E to nourish and soften. The gift of healthy bronzed skin is one everyone will love.

Trending on TikTok Beauty Gifts

While these gift ideas haven’t won awards (yet!), they’ve gone viral and by “gone viral” we mean MILLIONS of raving views. The whole world loves these products and so will your friends.

Power Grip Gel Primer: Gift a flawless complexion this season with the absolute Queen of primers (that’s Queen with a capital Q). This gel-based primer really grips makeup while hydrating and smoothing skin at the same time. Makeup definitely won’t go anywhere with this primer. It even helps to improve the look and feel of skin with heavy hitting ingredients like hyaluronic acid which helps skin retain moisture for a plump complexion.

Hydrating Core Lip Shine: Show your friends how much you love them with this lip balm with a heart. Literally. There’s a heart-shaped core in the middle of it infused with vitamin E to help nourish and moisturize lips. Add to that a sheer tint of color and the softest of shine, it’s no wonder everyone has fallen in love with these. The gift of a moisturized, plump lip is a gift everyone wants to receive.

Putty Blush: Anything in our signature putty format is instantly a to-die-for gift and our Putty Blush is no exception. It has the same buildable, putty-to-powder formula enriched with argan oil and vitamin E for a surge of hydration, but what really makes this product stand out are the colors it comes in. With gorgeous shades named after famous tropical locales across the planet, you’ll want to get some for your friends and maybe 1 or 2 (or 3) for yourself.

Glossy Lip Stain: Your friends shine bright in your life. Show them how much with this Glossy Lip Stain. This lip stain has a unique gloss-to-stain finish that lasts all day, won’t transfer and is actually comfortable to wear. It delivers the sheerest of color with a hint of shine to give you lips that look and feel fresh all day. The color you get is more than you’d get from a tinted lip balm, but less bold than an all-out lipstick.

Giving gifts that you know your friends are going to love makes holiday shopping so much easier for you and giving gifts that you already know are amazing makes it even easier. Now if only making it through the family holiday dinner were just as easy. Good luck and happy shopping!