Mascara

E.L.F.’s BEST MASCARAS

WHAT IS THE DIFFERENCE BETWEEN VOLUMIZING MASCARA AND LENGTHENING MASCARA?

Volumizing mascara and lengthening mascara are two different types of mascara that serve different purposes depending on your lashes and the eye look you are going for.

Volumizing mascara is designed to add fullness and thickness to the lashes, giving them a more dramatic and voluminous appearance. It usually contains ingredients that coat each individual lash, making your lashes appear thicker and adding body to the overall look. The brushes for volume mascara typically have denser bristles allowing you to apply more mascara to your lashes.

Lengthening mascara is designed to make your lashes look longer. Typically, these mascaras contain ingredients that help to separate and lengthen the lashes, making them look more defined and elongated. Lengthening mascara often has a thinner formula that allows for easy application and prevents clumping. The brushes often have longer and more separated bristles which help coat each lash from root to tip which help emphasize the length.

Choosing between volumizing and lengthening mascara depends on the look you're going for and the natural characteristics of your lashes. For example, if you have shorter lashes, you might prefer a lengthening mascara. If your lashes are thin, a voluminous mascara could give you the fuller look you want.

WHAT DOES VOLUMIZING MASCARA DO?

Volumizing mascara, also known as thickening mascara, is specifically designed to make your lashes appear fuller and thicker. It achieves this by adding volume to each individual lash, making them look more noticeable and prominent.

Volume mascara is usually thicker than other mascaras that adheres to your eyelashes, giving the look of more volume. The brush or wand is designed to separate and coat each lash evenly, allowing for maximum coverage and depth contributing to the enhanced voluminous effect.

WHAT DOES LENGTHENING MASCARA DO?

Lengthening mascara is a type of mascara that is specifically designed to make your eyelashes appear longer. It is formulated with special ingredients and applicators that help to separate and elongate each individual lash, giving the appearance of length. The mascara coats the lashes from root to tip, enhancing the natural length of your lashes. With lengthening mascara, you can achieve a more dramatic and voluminous look, as it adds instant length and definition to your eyelashes.

This type of mascara is perfect for those who have short or sparse lashes, as it can make them appear longer and fuller.

IS IT BETTER TO USE WATERPROOF MASCARA OR REGULAR?

Waterproof mascara and regular mascara have some key differences. The main difference is in their formulation and use.

Waterproof mascara is specifically designed to resist water, making it ideal for activities like swimming, sweaty workouts, or rainy days. It contains a special blend of ingredients that form a water-resistant film around the lashes, preventing the mascara from smudging or running when in contact with water. This means that it can be more difficult to remove and require makeup remover or oil to remove to prevent damage to your lashes.

Regular mascara is not designed to be water-resistant and may smudge or run when exposed to moisture and water. It's typically easier to remove than waterproof mascara and is less likely to cause lash dryness or breakage with long-term use.

It all comes down to what fits your lifestyle.

HOW TO CHOOSE A MASCARA?

When choosing mascara, there are a few factors to consider. It depends on the desired effect you want for your lashes. Are you looking for lengthening, volumizing, or curling mascara? This will help you narrow down the options.

• Brush Type: There are different brush shapes and sizes, each offering a different application technique depending on your desired look.

• Formula: The mascara affects if you want thick lashes, curly lashes, or longer lashes.

• Shade: Do you want a more dramatic effect which you would choose a black mascara or a softer look which could be a brown mascara or a fun look with blue mascara?

• Regular vs Waterproof: Depends on your lifestyle

• Ingredients: If you have sensitive eyes consider a hypoallergenic and fragrance-free formula. If you're committed to ethical beauty, look for cruelty-free and vegan mascaras.

The right mascara for you will depend on your individual needs, lifestyle, and desired look. It might take some trial and error before you find your perfect match!

HOW LONG DOES MASCARA LAST?

Mascara generally lasts about 3 to 6 months after opening. This is a shorter time compared to other cosmetics. It's important to keep in mind that this is just a general guideline.

Once the mascara starts to dry out, clump, smell different, or cause irritation, it's time to throw it away even if it's before the six-month mark. It's always better to err on the side of caution, as using old or contaminated mascara can lead to eye irritation or infections.

Every product should have a Period After Opening (PAO) symbol on it, which looks like an opened jar with a number and the letter "M". This number indicates the number of months the product is safe to use after it has been opened. For mascara, it's usually marked as "3M" or "6M" for three or six months.