e.l.f. Discovery

Power Grip vs. Putty Primer—Which Face Primer is Right for You?

You may be asking yourself, “what is a face primer and what exactly does a face primer do?” A face primer is designed to help create a smooth base for your foundation. Makeup primers come in a variety of forms, some of our favorites being liquids, sprays, putty, gel, and many more. Not only do face primers come in different forms, but they target different skin concerns as well. Many face primers contain skin-loving ingredients that may help with the appearance of acne, redness, or dullness.

Being the #1 face primer brand in America, e.l.f. Cosmetic face primers are not only bring affordability, but also quality skin-loving ingredients. Even though Power Grip Primer and Putty Primer both offer quality and skin-loving ingredients, they differ in texture, giving you a slightly different result for each.

Power Grip Primer

Power Grip Primer is a gel-based primer that has a sticky consistency (if you saw the Stickiest Star at the Big Game, then you know!). It grips your makeup for long-lasting wear while also hydrating your skin. The translucent gel smoothes your look to perfection while improving the overall look and feel of your skin.

This face primer is also available in a 4% niacinamide formula that helps evens out skin tone and brightens the look of dullness all while keeping the same super stickiness that people love.

How to Apply Power Grip Primer

  • Use a dime-size amount of primer onto your fingertips.

  • Rub your fingers together to warm it up and feel the super stickiness of the primer.

  • Using your fingertips, pat the gripping primer into your moisturized skin concentrating on those areas of your face where makeup typically fades the fastest. The warmth of your fingers will help the product melt into your skin for a smooth and even application.

  • Allow 30 seconds before applying makeup so that the primer can properly set.

  • Apply the rest of your makeup.

Putty Primer

Poreless Putty Primer is a smooth and velvety-textured face primer that glides over skin seamlessly and helps to minimize the appearance of pores for a more flawless complexion. It is infused with squalane to help promote skin hydration. This face primer grips your makeup for all-day wear and a flawless finish.

It’s also available in a variety of formulas based on your skin needs including luminous putty primer, acne-fighting putty primer, and mattifying putty primer.

How to Apply Putty Primer

  • Using your finger or the scoop end of the Putty Primer Brush and Applicator, scoop a dime-sized amount of primer out of the compact.

  • Using your finger or the brush end of the Putty Primer Brush and Applicator, apply a thin, even amount of makeup primer across your moisturized skin concentrating on those areas of your face where you have more texture and/or pores.

  • Because of the texture of this primer, you do not need to wait for it to set before applying your foundation.

  • Apply the rest of your makeup look.