FREE Berry Crush Giveaway (value $17) on orders $10+ (CODE: BERRIES2) Plus FREE Shipping on orders $25+ (no code needed) see details

shiny & new
Just in. Just now. Be the first to check out our exciting new arrivals!
berry beautiful
Crush the fall beauty game with this FREE 5-piece gift set! ($17 value)
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matte vs. glossy
Mad for matte or all about that shine? Either way, let your lips do the talking for you.
new perfect
face palette
Glam up with this all in one, ultra-luxe palette – exclusively online! 3 colors, just $10 each.
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bold velvet
Introducing 3 new shades of our top-rated Velvet Matte Lipstick! These deep, richly pigmented reds, set the perfect tone for the holidays. Just $3.


#play beautifully


At e.l.f. we pride ourselves at being able to offer top quality, professional makeup products at prices that will impress you. Choose from our range of concealerslip linerseyelinerslipsticksmascaras, and beauty tools all available for just $1.

Our cosmetics are enriched with minerals and are especially designed to leave a long lasting, healthy glow on your skin.

We believe that every woman should be able to look like a million bucks without having to spend that much on premium quality makeup. So what are you waiting for? Indulge in high quality cosmetics from e.l.f. and fill up that makeup kit today.

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