new limited edition
We teamed up with beauty's hottest influencers to create NEW limited-edition products — just for you.
month of you perk!
free flush & flutter set
Get pinched cheeks, bitten lips, and full fringe — for FREE ($14 value)

best sellers SEE ALL

just be
Introducing the color you've all been asking for – Cool Steel, our newest shade of Aqua Beauty Molten Liquid Eyeshadow. Just $4.
– month of you –
new summer sets
8 new curated sets have arrived — and they're packed with top rated items picked by your fellow e.l.f. fans!
beautifully precise
Tools designed to give you exactly what you want. Zero in on their precision use and expert-grade features.


#play beautifully


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At e.l.f. we pride ourselves at being able to offer top quality, professional makeup products at prices that will impress you. Choose from our range of concealerslip linerseyelinerslipsticksmascaras, and beauty tools all available for just $1.

Our cosmetics are enriched with minerals and are especially designed to leave a long lasting, healthy glow on your skin.

We believe that every woman should be able to look like a million bucks without having to spend that much on premium quality makeup. So what are you waiting for? Indulge in high quality cosmetics from e.l.f. and fill up that makeup kit today.

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