new additions!
beautifully bare
It's the lightweight, natural-looking collection you love
beautifully bare: Finishing Powder, Lightweight Concealer Stick, 3-in-1 Makeup Base, Smooth Matte Eyeshadow
pick your
Choose a mystery bag filled with 5 top rated goodies - yours for FREE!($20 value)
wish granted!
You asked for it - introducing two rich new shades of our smooth-glide Lip Liner & Blending Brush. Just $3.
the scene
Our 40+ new arrivals will make this your hottest summer yet
wash out, world. . .
Our new Micellar Cleansing Water is here! See what this hot skincare trend is all about


#play beautifully


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At e.l.f. we pride ourselves at being able to offer top quality, professional makeup products at prices that will impress you. Choose from our range of concealerslip linerseyelinerslipsticksmascaras, and beauty tools all available for just $1.

Our cosmetics are enriched with minerals and are especially designed to leave a long lasting, healthy glow on your skin.

We believe that every woman should be able to look like a million bucks without having to spend that much on premium quality makeup. So what are you waiting for? Indulge in high quality cosmetics from e.l.f. and fill up that makeup kit today.