Choose your FREE Mystery Bag (Value $14) Use Code: TRICK or code: TREAT Plus FREE Shipping on ordersof $25+ see details

shiny & new
Just in. Just now. Be the first to check out our exciting new arrivals!
a gift to die for
Choose your FREE Halloween mystery bundle! ($14 value)
matte vs. glossy
Mad for matte or all about that shine? Either way, let your lips do the talking for you.
masks every way
From bubbles to cool gel, choose a mask that amps hydration and gives you a glow that seriously stuns.
bold velvet
Introducing 3 new shades of our top-rated Velvet Matte Lipstick! These deep, richly pigmented reds, set the perfect tone for the holidays. Just $3.


#play beautifully


At e.l.f. we pride ourselves at being able to offer top quality, professional makeup products at prices that will impress you. Choose from our range of concealerslip linerseyelinerslipsticksmascaras, and beauty tools all available for just $1.

Our cosmetics are enriched with minerals and are especially designed to leave a long lasting, healthy glow on your skin.

We believe that every woman should be able to look like a million bucks without having to spend that much on premium quality makeup. So what are you waiting for? Indulge in high quality cosmetics from e.l.f. and fill up that makeup kit today.

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