Seasonal
Beauty Advent Calendars: What's Inside and Why They're the Ultimate Holiday Value
The e.l.f. 24-Day Beauty Advent Calendar 2026 has 24 products (18 full-size) for $95 — a $153 value. Shop now!
the e.l.f. word
Discover the latest makeup, skincare, and haircare trends with our beauty blog, the e.l.f. Word. From effective routines and must-have products to key ingredients and expert guides. We are covering all the moves to elevate your full beauty game.
Seasonal
The Best Makeup & Skincare Gifts for Every Friend on Your List This Holiday Season
Spread holiday cheer with this 2026 beauty gift guide. We have the best beauty gifts at great prices for everyone on your gift list.
Seasonal
The Ultimate Holiday Makeup and Skincare Gift Guide Under $20
Shop the best beauty picks under $20 this Black Friday, Cyber Monday, and holiday season. Makeup and skincare products that make perfect holiday gifts.
Seasonal
Beauty Gift Guide
Shop the ultimate holiday beauty gift guide. Affordable makeup and skincare products perfect for gifting, from stocking stuffers to value sets.
Seasonal
DIY Beauty Gift Sets for the Holidays
Discover how to build the perfect custom beauty gift set this holiday season. Expert tips for creating personalized makeup & skincare kits.
Seasonal
The Official Beauty Stocking Stuffer Guide for 2026: Affordable Gifts for Everyone on Your List
Discover the best e.l.f. beauty stocking stuffers for 2025! Shop affordable lips, eyeshadow & skincare gifts that'll make everyone's holiday extra glam.
Deep Dive
The Difference Between Water-based and Silicone-based Makeup
Not sure what the differences and similarities between water-based and silicone-based face primer and foundation? Read on to which ones you should be using.
Deep Dive
The Benefits of Using Hypochlorous Acid Spray
Whether you’ve seen this ingredient name in the skincare aisle or whether you swear by HOCI as your holy grail ingredient, we’re giving you the detailed breakdown on all things Hypochlorous Acid, and we’ll get into a very exciting new launch that features—you guessed it—HOCI as its star ingredient!
Deep Dive
How to Customize Your Body Glow with e.l.f.’s Halo Glow Body
Customize your body glow with our Halo Glow Body Collection. Learn how to use three shimmer products and layer from soft to strobe for full-body radiance
Deep Dive
How to Help Control Frizz: Humidity-Resistant Hair Guide
How to Help Control Frizz: Humidity-Resistant Hair Guide
Tutorials
The Ultimate Guide to Lip Stains: What They Are & How to Apply Them
Learn what lip stains are, how they work, and how to apply them step by step. Plus: discover peel-off lip stains for long-lasting color with zero touch-ups.
Deep Dive
The Holy Grail Makeup Products within Our Halo Glow Collection
Find your glow with e.l.f. Cosmetics' Halo Glow Collection, crafted to deliver a soft-focus, luminous complexion while being completely vegan and cruelty-free.
Tutorials
Halloween Makeup Ideas Using Everyday Beauty Products
Transform into a spooky makeup look using everyday products from your makeup bag. Easy DIY makeup looks with lipstick, eyeshadow & more!
Deep Dive
Where to Apply Bronzer for a Sun-Kissed Glow
Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!
Deep Dive
How to Brighten Under-Eyes: Corrector vs. Concealer
Brightening your under-eyes requires more than just layering on concealer.
e.l.f. Teams Up with the National Women’s Soccer League
From Boston to Denver and beyond, e.l.f. grows its NWSL footprint, welcomes Ally Sentnor, and launches programs to uplift future stars.
How to Apply Lip Plumping Oil
Everything you need to know about plumping lip oils: application tips, benefits, and why they're the must-have beauty trend for fuller-looking lips.
Skincare and Makeup Tips to Help Minimize Pores
Tired of dealing with pores that just won’t go away? Here are our top skincare and makeup hacks that can help minimize the appearance of pores so you can slay the day.
Routines
5 Minute Makeup Routine
In a rush? Here's a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!
Why It’s Important to Wear Sunscreen
Sunscreen is an essentail step to your daily skincare routine. Read on why you should wear sunscreen year round and the different types available.
Skincare Tips for Acne-Prone Skin
Don’t want to deal with breakouts this summer? Trust us, no one does! Here are 5 tips that may help you dodge those annoying breakouts this season.
Deep Dive
Sunscreen Stick Benefits: Your Easy Guide to Better Sun Care
Discover e.l.f.'s Suntouchable Invisi Stick SPF 50, the perfect travel-friendly, clear sunscreen that leaves no white cast on any skin tone. Easy application!
The Ultimate Guide to Sun Care for Outdoor Athletes
Discover essential sun protection tips for outdoor sports. Learn about UV risks, sunscreen application, protective gear, and safety practices to stay safe while playing outside.
How to Apply Winged Eyeliner
Here’s how to master the best eyeliner look for every eye shape—whether you have upturned, downturned, monolid, round, or almond shaped eyes, we got you covered with these tips and tricks!