the e.l.f. word

Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.

Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.

guides & finders

You Asked, We Listened—The Jelly Pop Makeup Collection is Back!

The Jelly Pop makeup collection is back! This collection features fan favorite Jelly Pop Dew Primer, Jelly Pop Glow Stick, and our new Jelly Pop Lip Oil.

guides & finders cont.

guides & finders cont.

tutorials

quick tips & trends