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6 Valentine’s Day Makeup Tips For the Perfect Look


Valentine’s Day is here again and we have the 6 easy makeup tips that will help you perfect your look for your perfect date. 


Love is in the air again as Valentine’s Day is right around the corner! It’s time to celebrate love and we have some great makeup ideas for your Valentine’s Day look. Whether you're going out with a group of friends, your partner, or a hot new date, it’s important to feel comfortable while still highlighting your best facial features.

You pick out the outfit; we’ve got the makeup tips for your sweet, romantic, and flawless look.


1. Start with a Primer

You don’t want your eye makeup running down or smudging while you’re on your date so start by washing your face with a gentle face wash and then apply a face primer over the face and neck to soften the skin and fill in the pores. This will help keep your makeup looking fresh and will last throughout your special day and night.


2. Brighten Your Face With a Natural Look

For a natural look keep your fresh looking fresh and flawless with light face makeup. Conceal any imperfections, blemishes and under eye circles to brighten your face. Our BB cream is a great dual concealer + foundation that’s totally lightweight and will give you just the right amount of coverage.


Apply the BB cream onto the forehead, cheeks, nose, and chin using a sponge or our foundation brush. Apply using soft, dabbing motions to get the airbrush look.


Further perfect your look with a light layer of concealer by applying to the key areas using our Perfect Blend:

  • Under the eyes
  • The corners of your nose
  • The corners of your lips

Blend it gently with our concealer brush for a clean and precise look. 


3. Romantic Eye Makeup

Eye makeup is important on Valentine’s Day as you stare into each other’s eyes while out on your date. Choose a palette with varied colors that have a range of textures. Go for your favorite color or one that matches your outfit. Choose from our rose gold eyeshadow palette and/or our top rated day to night palette set.


Use eyelid primer to keep your eye makeup lasting throughout the night and then apply your favorite eyeshadow color. Our all about eyes palette set provides you with all the tools you need to create the perfect luxurious eye look.


If you prefer the glam and shimmer look, then dust your eyelids with our shimmer palette or our prism eyeshadow.  


Now that you have your eyeshadow on, it’s time to play around with your eyeliner to match your mood and outfit. We suggest a classic winged look with brown or black liquid eyeliner. Not too thick, but enough to enhance the definition of your eyes. If you’re going on an adventure for Valentine’s Day and you want to try something bold, then choose one of our brighter, plum, or turquoise liners that complement your eyeshadow. 


Define and lengthen your lashes with our lash love set and finally perfect your romantic eye makeup.


4. Blush On Your Date

Blush is a key component on Valentine’s Day. Highlight your cheekbones and add accents and contours by using our contouring blush and bronzing powder. Some people like a bold blush look while others like to keep their cheekbones soft with a dust color. Choose the type of blush and color which best matches your eye makeup. For the shimmery eye look, use a softer toned blush so that both your cheekbones and your eyes complement each other. If you prefer the natural look, choose a lighter colored blush palette which easily blends with your skin tone. Finally, if you like the smoky and bold eye look, choose a bold pink, red or peach colored blush palette.


5. Perfect your pout

Extra kissable lips are a must today! Change your lip makeup from a day to night look with our new day to night lipstick duo. Similar to the blush, choose a lipstick, lipstain or a lipgloss based on your eye and blush look. 


6. Final Finishing Touches

Now that you have your perfect look in place, spray a few sprits of the matte magic mist & set to keep your makeup in place and to control shine and oil.   


As easy as that, you’re ready for your Valentine’s Day look. Follow these 6 easy makeup tips and be worry-free during your date. Have fun!

e.l.f. how-to: backyard bbq!


It's almost the long weekend! Whether you've got beaches, barbecues, or booming fireworks planned for 4th of July Weekend, we have the perfect warm weather-friendly look. Our gorgeous model, Remie, was thrilled to show off this Backyard BBQ tutorial:

1.) We applied our Jumbo Eyeshadow Stick in Little Miss Thing to Remie's lids. The creamy formula is super long-lasting for being outside all day, and it's a great brightening neutral.

2) After lining, we applied several coats of our 3-in-1 Mascara to lift, lengthen, and define Remie's lashes.

3.) To keep those flirty lashes in place through any sweat and humidity, we then applied a coat of Waterproof Mascara Topcoat to Remie's lashes while the 3-in-1 Mascara was still tacky.

4.) Using our Blush Brush, we dusted our Mineral Blush in Sweet Retreat on the apples of Remie's cheeks.

5.) For a beautiful summer highlight, Remie blended our Radiance Enhancer in Sunrise directly on her cheekbones using the brush applicator.

6.) For a red pout that's perfect for Independence Day, Remie finished her look with our EX-Tra Lip Gloss in Michael. Love that shade!

how-to: brush-free beauty!


All hands on deck! We all love our makeup brushes, especially us here at e.l.f.! But sometimes, if we're feeling pressed for time and in a rush, adding brushes into the makeup equation just adds precious time to our morning routine! We challenged our friend Alexis to put on a full face of makeup without using any brushes. The results? A quick, gorgeous look that's perfect for early mornings and travel. Here's how she did it:

1.) Apply your desired shade in our Moisturizing Foundation Stick directly to the face, and blend with clean fingers (Alexis uses the shade Natural). We love our Foundation Sticks, because they're portable, easy to use, and great for full or light coverage!

2.) Next, Alexis applied the newest shade of our Smudge Pots, Wine Not (A beautiful burgundy!) all over her eyelid using her ring finger. The ring finger applies the least amount of pressure to the eye, and should always be used to prevent any broken vessels or accidental puffiness!

3.) For a little lift, Alexis then blended Pearls of Wisdom, another Smudge Pot shade, on her browbone (Again using her ring finger!)

4.) On to the rest of the face! Alexis used her pointer and middle fingers to gently blend the blush from our Contouring Blush & Bronzing Cream on the apples of her cheeks.

5.) Using the same fingers, Alexis then blended the bronzer from the same palette in the hollows of her cheeks, and along her hairline and jawline for a gentle contour.

6.) Don't you love when a beauty product turns out to be a multitasker? Alexis loves using the blush from the same Contouring Blush & Bronzing Cream palette she used on her face for a lip color! Quick and gorgeous, just the way we like it!

how-to:bridal beauty!


We love hearing from elfettes who used their favorite e.l.f. makeup for their wedding! With wedding season upon us, we were inspired to create a beautiful bridal look featuring all-e.l.f. favorites. Every bride deserves to look and feel her best, and what better than e.l.f. to let a bride play beautifully? After all, it's her best day ever! Our model Erica was thrilled to play the bride for this look. Here's how we did it:

1.) Taking our NEW Everyday Smoky Eyeshadow Palette, blend a mix of the third shade and fifth shade on the lid with Eyeshadow "C" Brush.

2.) Using the same palette, mix a blend of the seventh, eight and tenth shades, then apply to the eye using the Contour Brush.

3.) A big day calls for BIG eyes! Apply the Everyday lashes from our Studio Lash Collection using the included tweezers.

4.) For more drama, apply our Cream Eyeliner in Black using the Small Angled Brush.

5.) For a flush that won't fade through I dos, dinner, and dancing, we applied our HD Blush in Headliner (Just a bead!) with the Small Stipple Brush.

6.) For kissable lips, we used our Matte Lip Color in one of our new summer shades, Dash of Pink.

Step 7 - For a perfect finish, set all over with the new Perfect Finish HD Powder!


how-to: soft contour!


Have you heard about all the NEW goodies we've just rolled out on We're really excited about our new palettes for eyes and face! Our model, Maria, had fun using our new Contour Palette to sculpt her features. Here's what she looked like before:

And here's how to do it:

1.) Maria applied the bottom right color from the palette into hollows of her cheeks and down sides of her neck using the Small Tapered Brush. This will have a slimming, toning effect. Don't blend it in just yet!

2.) Next, she applied the bottom right color along the edges of her nose, as well as the sides of her forehead and chin

3.) To brighten, Maria applied the top right color underneath her eyes, on her cheeks, on the center of forehead, and chin. Since this highlighting shade is matte, it's great for adding a subtle highlighting affect anywhere the light hits first.

4.) Taking the final, shimmer highlight, Maria applied it where she wanted a more dramatic highlight: On the cheekbones and browbone.

5.) Blend, blend, blend! Taking our Ultimate Blending Brush, Maria gently blended in using soft, rotating motions. The result? Fabulous!

e.l.f. how-to: black tie beauty!


Our calendar has been pretty full this month...There's so much to celebrate in May, with proms, graduations, and weddings galore! Need a great, versatile look for a formal event this spring? We pulled together a showstopping, elegant look that's perfect for any event. Behold, the black tie beauty!

1) First, we created a sleek cat eye using our Cream Eyeliner in Black, applied with our Small Precision Brush

2) Using the included tweezers and lash glue, we applied lashes from our Studio Lash Collection in Everyday

3) This look needed a soft contour, so we used the bronzer from our Contouring Blush & Bronzing Powder in Fiji in the hollows of the cheeks with the Small Tapered Brush.

4) We wanted a bright pink lip for this look, with lasting power! We outlined the lips with the Lip Lock Pencil to prevent any transferring and feathering.

5) To ensure the lip would really last, we lined the lips using our Lip Liner & Blending Brush in Fuchsia.

6) To finish off, we filled in the lips using our Matte Lip Color in Fuchsia!

meet meisha!: boho beauty basics


Meet Meisha, one of the stars in our play beautifully short film! We fell in love with her cool attitude and boho flair! (And she's also a karaoke queen...who knew!?)

Our chief makeup artist Achelle Dunaway created this boho-beautiful look on Meisha for our short film, and we're still obsessed. Here's how we did it...

1.) We started with our Moisturizing Foundation Stick in Coffee on Meisha, blending out with our Stipple Brush. Achelle then used our Complete Coverage Concealer in Dark to conceal any blemishes, as well as the lighter shades to highlight.

2.) Achelle then used the Flawless Eyeshadow in Rio de Janeiro, using the lime green Crease shade as the base (For a more vibrant look!) and blending the dark green Line shade as an accent. She finished off the eyes with the Mineral Infused Mascara.

3.) Next, we used the white shade of the Shimmer Palette for some additional highlighting in her browbone and corners of her eyes, then the pink shade on Meisha's cheekbones.

4.) After brushing Meisha's brows in place, we shaped and set them using the Brow Kit in Dark.

5.) With those bolder eyes, Meisha needed a subtler lip. We topped her lips with our Essential Lipstick in Fantasy, then finished if off with our Super Glossy Lip Shine in Angel!

e.l.f. how-to: music festival makeup



Music festival season is upon us! With the warm weather comes long weekends filled with our favorite music. It's also a time for bright, beautiful, boho-inspired makeup! We put together this gorgeous look on our friend Donia that features our favorite spring colors in a vibrant look. Check out the step-by-step:

1. Use our Eyeshadow "C" Brush to apply our Baked Eyeshadow in Enchanted all over lids.

2. Use the shadow end of the Eyeliner & Shadow Stick in Green/Moss to create a "v" shape on the outer portion of your lid. Then, blend with the "C" Brush or a clean finger.

3. Next, use the eyeliner end of the Eyeliner & Shadow Stick to line the lower lash and waterline.

4. Apply lashes from our Lash Collection in Everyday using the incuded tweezers to help place them as close to the natural lash line as possible.

5. With the Blush Brush, apply our Studio Blush in Tickled Pink.

6. Finish it off with our EX-tra Lip Gloss in Marc, and get ready to dance all day!

e.l.f. how-to: Music Festival Look



1) Use our Baked Eyeshadow in Enchanted with the Eyeshadow "C" Brush

2) Use the shadow end of the Studio Eyeliner and Shadow Stick in Green/Moss

3) Use the eyeliner end fo the Studio Eyeliner and Shadow Stick in Green/Moss


e.l.f. how-to: Music Festival Look


Sweet! Spring has sprung! We're in love with the sweet pastel shades we're seeing all over lately. Inspired by this season's color trends, try this beautiful look. Here's the how-to!

1. Using our Blending Brush, apply our Baked Blush in Peachy Cheeky (Yes, blush!) as an eye base.

2. Apply the mid-tone pink shade in our Brightening Eyeshadow quads in Pretty N' Pink using the included applicator sponge.

3. Line, and apply several coats of Mineral Infused Mascara

4. Taking your Small Stipple Brush, stipple on the white shade of our Shimmer Palette to the cheekbones.

5. With the Blush Brush, apply our Mineral Blush in Sweet Retreat to the apples of the cheeks.

6. Finish it off with our Lip Balm Tint in Pink Princess!