In 2023, reports of
intergenerational cosmetic
theft hit an all time high–with
the majority of these crimes
occurring within the home.
In 2023, reports of intergenerational
cosmetic theft hit an all time high–with
the majority of these crimes occurring within
the home. This is one family's story.
this is one family's story
the lineup
The daughter? The sister? The mom? The dad? The boyfriend?
What products were elf-pinched and who the e.l.f. did it?
OLIVIA
Life's tough enough for a high school senior
in the weeks leading up to promposal
without becoming a cos-crime target. Will Olivia
get justice AND get her O FACE lipstick back?
O FACE Satin Lipstick
A long-lasting comfortable lipstick,
known to appear in sultry shades.
CHARLOTTE
The rebellious younger sister with access
to Olivia's bathroom is a prime suspect.
Did she do it or is she just here to revel
in her big sister's misery?
H2O Proof Eyeliner Pen
Used to deliver intense, deep black pigment
that won't budge while also known
to be smudge AND waterproof.
CAROLYN
There's nothing on earth that compares
to the bond between mother and daughter.
But, is the allure of Olivia's Lash 'N Roll mascara
enough to drive a wedge between them?
Lash 'N Roll
Referred to as "the ultimate curling mascara"
for producing long-lasting, visibly lifted lashes.
BRIAN
Couldn't be him-
he doesn't even wear makeup.
Now, moisturizer...
Holy Hydration! Face Cream SPF 30
A moisturizer WITH SPF 30?
That's just really good sunscreen.
NANA
A grandmother would never ever
ever steal from their grandchildren.
ZAYDEN
Influencer Zayden has motive, a flawless
contour and a seemingly endless supply of
Glow Reviver Lip Oil among dozens of other
e.l.f. Cosmetics products.
Glow Reviver Lip Oil
We've found that this product a. does not stick,
b. is comfortable, c. is infused with nourishing oils,
and d. has a refreshing minty scent.
the cos-crime epidemic
Intergenerational cosmetic larceny aka cos-crime aka "e.l.f.-pinching" is an epidemic that
isn't just happening at the rival high school. It's happening in your town, in your neighborhood-
in your very own home. Here are some concerns expressed by the e.l.f. community.
go behind the scenes with Niecy Nash
aka Agent Boudreaux
e.l.f. cosmetic security
Make sure this doesn't happen to you! To counter the rise in cos-crime,
we've created a collection of Cosmetic Security items designed to keep your
e.l.f. cosmetics safe and secure, while stylishly concealed.
SOLD OUT!