Tutorials
Color Correcting Makeup: A Comprehensive Guide
Find out which color corrector shade you need to cover up and even out your skin tone. We break it all down for you step by step in this color correction guide.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Deep Dive
How to Use an Exfoliating Face Toner
Learn how to use exfoliating toners effectively. Discover the benefits, step-by-step application tips, and expert advice for achieving smoother-looking skin.
Deep Dive
Powder Highlighter Guide
Learn how to apply powder highlighter like a pro. From choosing the right shade to avoiding common mistakes—your complete guide to radiant, glowing skin.
Deep Dive
Discover Why Retinoid Facial Oil is a Skincare Must-Have
Discover the benefits of using a retinoid facial oil in your skincare routine. Learn how this skin loving ingredient can help the appearance of fine lines and wrinkles.
Tutorials
How to Correctly Use Makeup Sticks
Stuck on how to correctly use makeup sticks, or how to even incorporate them into your makeup routine? Here’s our favorite tips and tricks on nailing every makeup look with makeup sticks.
Tutorials
How to Fill In Your Eyebrows for Beginners
Discover the art of full, natural-looking eyebrows with our beginner's guide on how to fill in your eyebrows and achieve the perfect brow look for you.
Shade
Best Eyeliner Colors for Your Eye Color: A Complete Guide
Discover the best eyeliner colors for your eye color. Our complete guide helps you choose shades that enhance brown, blue, green, and hazel eyes perfectly.
Seasonal
Effective Tips for Preventing Dry Winter Skin
Nourish winter-dry skin with e.l.f. SKIN. Discover hydrating routines and moisture-rich products to soothe, protect, and glow all season—perfect for dry skin.
Deep Dive
Your Guide to the Best Makeup Products for Mature and Aging Skin
Ready to refresh your makeup routine? Explore products, techniques, and tips designed specifically for aging skin concerns.
Tutorials
How to Help the Appearance of Dark Circles
Whether you stayed up late studying or stayed out late the night before, you may have woken up the next morning with dreaded puffy under-eye bags and dark circles.
Tutorials
How to Use e.l.f.'s Skincare Routine Quiz
Clean, healthy-looking skin is “always” the goal—but everyone has a unique skin type that has its own unique needs and comes with its own set of challenges.
Tutorials
Beauty Gift Guide 2025
It’s the most wonderful time of the year—and, let’s be honest, maybe the most stressful. Between holiday parties, Secret Santas, and those “just one more gift” moments, finding the perfect presents for everyone on your list can feel like a full-time job.
Tutorials
Peach Color Corrector Tutorial: Tips for Flawless Coverage
Ultimate guide to peach color corrector: from application basics to pro techniques. Learn how to neutralize dark circles.
Seasonal
DIY Beauty Gift Sets for the Holidays
Discover how to build the perfect custom beauty gift set this holiday season. Expert tips for creating personalized makeup & skincare kits.
Deep Dive
What Does Matte Face Primer Do?
Looking for a matte face primer? Not sure what a mattifying face primer does? Our Matte Power Grip Primer offers extra grip, ideal for a flawless matte finish.
Deep Dive
What Does Makeup Primer Do and Why Do I Need It?
Ever wondered what makeup primer actually is? Or what exactly a face primer does? Here’s why primer is an essential step to any makeup routine.
Deep Dive
What Can I do to Help with Premature Skin Aging?
While you cannot stop the aging process, there are things you can do to help improve the look and feel of your skin. Read on!
Tutorials
5 Steps to TikTok's Viral Clean Girl Makeup Look
Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.
Deep Dive
Travel Size Skincare: Must-Have Travel-Friendly Products
Discover e.l.f.’s TSA-approved travel size skincare. Keep your skincare routine with travel-friendly cleansers, creams, SPF and mists perfect to carry-on.
Collabs
Meet Flau'jae Johnson
Meet Flau’jae Johnson—athlete, artist, and changemaker—joining e.l.f. to inspire the next generation to dream big and live without limits.
Collabs
Dr. Jenny Liu, e.l.f.’s Skincare Ambassador
Meet Dr. Jenny Liu, board certified dermatologist, who partnered with e.l.f. SKIN. She discussed why she loves e.l.f. SKIN skincare lines for all skin types.
Tutorials
Orange Color Corrector: Expert Application Tips & Tricks
Transform your makeup routine with orange color corrector. Learn when to use it, how to apply it, and tips for achieving your best results.
Tutorials
Yellow Color Corrector: Ultimate Guide to Perfect Coverage
This complete guide includes everything you need to know about yellow color corrector. From choosing the right shade to application tips, we’ve delivered your ultimate beauty guide.
Tutorials
Dry Lips? Lip Facial You Can Do At Home
Treat your lips right with a DIY lip facial. We’ll show you how using a lip scrub, lip mask and lip balm. It’s as easy as that.
Deep Dive
Jelly Pop Makeup Collection
The Jelly Pop makeup collection is back! It features Jelly Pop Dew Primer, Jelly Pop Makeup Melting Cleansing Balm, Jelly Pop Lip Oil, and Jelly Pop Lip Mask.