Question 1

How do I choose the right concealer shade online?

Accepted Answer

Use tools like e.l.f. Cosmetics’ Virtual Try-On or our Shade Finder Quiz, and start by matching your undertone and skin depth. When in doubt, check shade descriptions and look for swatches on a range of skin tones!

Question 2

What concealer shade should I pick if I’m between two shades?

Accepted Answer

Go with the slightly lighter shade—you can always build coverage or warm it up with bronzer, while a shade that’s too dark is harder to fix.

Question 3

Should concealer be lighter or darker than my foundation?

Accepted Answer

For spot concealing, choose a shade that matches your foundation. For brightening under the eyes or highlighting, go one to two shades lighter within the same undertone.

Question 4

Do I need a different concealer shade for under-eyes vs. blemishes?

Accepted Answer

Yes—under-eyes typically benefit from a brighter shade, while blemishes look most natural when concealed with a true skin-match.

Question 5

Do I need a peach or orange corrector before concealer?

Accepted Answer

If you have deeper under-eye darkness or discoloration, a peach or orange corrector can help neutralize tones before applying concealer—but it’s not always necessary for lighter shadows.

Question 6

Do concealer shades look different on dry vs. oily skin?

Accepted Answer

It can—matte formulas may appear slightly deeper on oily skin, while hydrating or satin finishes tend to stay truer to shade on dry skin.

Question 7

What lighting should I use to check my shade?

Accepted Answer

Natural daylight is best! Always step outside or near a window to confirm your shade looks seamless beyond indoor lighting.

Question 8

How do I choose a concealer shade if I tan easily?

Accepted Answer

Stick to your undertone and consider having two shades on hand—one for your natural skin tone and one slightly deeper for when your tan kicks in!

Question 9

Does Face Primer Prevent Concealer from Creasing?

Accepted Answer

Yes! Perfecting your base is the first step in preventing your concealer from creasing. Before starting off your makeup, make sure to complete your entire skincare routine (don’t forget eye cream!). Then, grab your favorite grippy primer and apply a light, even coat before applying your concealer.

Question 10

What Is a Concealer Used For?

Accepted Answer

Concealer is generally used to cover up any imperfections or insecurities ranging from redness, to blemishes, to dark spots. It can also be used to brighten certain areas of the face such as the under the eyes. It can also be used to sculpt or clean-up certain features such as the brows.

Question 11

How to Apply Concealer So It Doesn't Crease?

Accepted Answer

To ensure your concealer doesn’t crease, apply less than you’ll think you need. A little bit of concealer, can go a long way- so for this step, less is more! Luckily, concealer is also super buildable, so you can always add more product if you prefer more coverage. After laying down your product, we recommend blending using a sponge first and then going over it with a brush to get that flawless, filtered effect.

Question 12

Why Does My Under eye Concealer Pill?

Accepted Answer

Unfortunately, the under eye area can be super sensitive, which means there can be a number of reasons your concealer is pilling. Your under eye concealer could be pilling due to factors such as dry skin, layering incompatible products, applying too much product, not allowing enough time for skincare to absorb into the skin, or not using the right base & setting products.

Question 13

Should Concealer be Lighter or Darker?

Accepted Answer

If you can’t find your perfect shade match, it’s a general rule of thumb to go a shade lighter. Since you usually apply concealer to the under eye, chin, and t-zone areas, it’s best to go a shade lighter to soften and highlight those sections of the face.

Question 14

What is the difference between e.l.f.'s Hydrating Camo Concealer and the 16HR Camo Concealer?

Accepted Answer

Both Camo Concealers provide blendable, long-lasting full coverage. The main difference between these two concealers is their finish: Hydrating Camo Concealer has a satin finish while the 16HR Camo Concealer has a matte finish.

Question 15

Does Hydrating Camo Concealer last throughout the day?

Accepted Answer

Hydrating Camo Concealer was formulated to provide full coverage with a satin finish for long-lasting wear throughout the day or night.

Question 16

Is Hydrating Camo Concealer vegan and cruelty-free?

Accepted Answer

Yes, Hydrating Camo Concealer is designed to be both vegan and cruelty-free.

Question 17

How do I know which shade concealer to choose?

Accepted Answer

In order to select the concealer shade that matches your skin tone, you can try our Virtual Try On or Shade Finder tools to pick one of the 25 shades suited for various skin tones. To help narrow down the options, consider which shade family you might be in, which could be fair, light, medium, tan, deep or rich. Next, you’ll want to consider your undertones by looking at the veins in your wrist. If they appear greenish, you've got warm undertones, if they lean towards blue, cool undertones are in play but if they look like a mix of both green and blue, then most likely you fall within the neutral category. Once you have determined your shade family and undertone, you will be able to choose the best suited shade for your complexion.

Question 18

How do I apply Hydrating Camo Concealer for the best results?

Accepted Answer

To apply Hydrating Camo Concealer, start with clean and moisturized skin. And then apply your primer to prep skin and help extend the wear of your makeup. Swipe or dot Hydrating Camo Concealer onto desired areas, then blend using your fingertips or the Tap & Blend Concealer Brush, gradually building up to your preferred coverage level. You can finish your look by applying contour/bronzer, blush and setting/finishing powder to complete your look.

Question 19

Can the Hydrating Camo Concealer be used for contouring? Color-correcting? Highlighting?

Accepted Answer

Hydrating Camo Concealer can be used beyond concealing. For example, select a deeper shade to contour on the hollows of cheeks, forehead, sides of nose and jawline or select a lighter shade to highlight the high points of your face. To color-correct areas of concern, apply and blend out this full coverage concealer.

Question 20

How does the Hydrating Camo Concealer compare to other full-coverage concealers on the market?

Accepted Answer

At $8, the Hydrating Camo Concealer provides full coverage benefits without the price of one of those boujee concealers.

Question 21

How does the satin finish of the Hydrating Camo Concealer look on skin?

Accepted Answer

e.l.f.'s Hydrating Camo Concealer’s satin finish delivers a natural-looking, skin-like finish for long-lasting wear.

Question 22

Can I return the Hydrating Camo Concealer if I'm not satisfied with the shade?

Accepted Answer

We want you to be 100% happy with the concealer shade you chose. If you are not, we will refund your purchase within 30 days. Please see our refund policy

Hydrating Camo Concealer

Why you'll love it:

How to Use

Build Your Camo Routine

Blend

Bronze & Sculpt

Blush

Blend

Bronze & Sculpt

Blush

Before & After