Mineral Infused Mascara

CLICK TO ZOOM

e.l.f. Mineral Infused Mascara

$3.00

Please Select a color
details

You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

how to use

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired

ingredients

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Acrylates Copolymer, Hydroxyethylcellulose, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Kaolin, Zinc Oxide

MAY CONTAIN:

DC Black 2 (CI 77266), Black Iron Oxide (CI 77499) 

girl chat

#play beautifully

What our clients are saying.

<!--begin-bvseo-reviews--><!--begin-aggregate-rating--><div id="bvseo-aggregateRatingSection" itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span class="bvseo-itemReviewed" itemprop="itemReviewed">Mineral Infused Mascara</span> is rated <span class="bvseo-ratingValue" itemprop="ratingValue">4.3</span> out of <span class="bvseo-bestRating" itemprop="bestRating">5</span> by <span class="bvseo-reviewCount" itemprop="reviewCount">490</span>.</div><!--end-aggregate-rating--><!--begin-reviews--><div id="bvseo-reviewsSection"> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="154071890"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Sara129</span> from <span itemprop="name">Will never purchase this again</span> <span itemprop="description">The new formulation is absolutely awful. I used to LOVE this mascara and used it faithfully for years. It defined lashes I didn't even know I had and looked so natural. This new formulation is just terrible. It is so wet and sticky! I put it on and my top and bottom lashes were literally stuck together when I blinked. It was so clumpy I looked like I just had like 3 huge lashes. I'm disgusted with it. It went right in the trash. Why change something that was perfect to begin with? I will never ever buy this again.</span> <div class="bvseo-pubdate">Date published: 2017-07-16</div> <meta itemprop="datePublished" content="2017-07-16" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="153894713"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">tatetatebaby</span> from <span itemprop="name">New formula is no good</span> <span itemprop="description">I bought the original formula 3 years ago and it was great. Easy to apply, never clumpy, made my eyelashes feel soft, and it looked nice. However, it did have a bit of a funky smell. After I used it up, I didn't buy anymore due to not living by any Targets at that time.Last week, I picked up a tube at Target. So disappointed! It went on fine. However, it did not dry at all. 15+ minutes later, it was wet to the touch. Not only that, it had gotten clumpy--extremely clumpy. It made it look like I had 3 eyelashes, and made my eyelashes somehow look shorter than they were. I left it on anyway, and my eyes started burning. This never happens to me! My eyes and skin are not sensitive at all. So disappointed. Wish they would bring back the original. I am a fan of elf and I love their face brushes, blush palettes, lipsticks, highlighters, and primers.</span> <div class="bvseo-pubdate">Date published: 2017-07-14</div> <meta itemprop="datePublished" content="2017-07-14" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="152618993"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Liz330</span> from <span itemprop="name">New fav mascara</span> <span itemprop="description">LOVE this mascara. Great formula. Very volumizing and doesn't flake on me. Almost every mascara flakes on me and this one lasts all day without flaking.</span> <div class="bvseo-pubdate">Date published: 2017-07-03</div> <meta itemprop="datePublished" content="2017-07-03" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="151385132"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">WoaCA</span> from <span itemprop="name">I'm sold!</span> <span itemprop="description">I got this in a mystery gift package about a month or so ago. I don't wear mascara often so I didn't try it until yesterday. I applied 2 coats at around 10:15am. I was impressed with how smoothly it went on &amp; absolutely no clumps. We got home about 9:30pm and though the rest of my makeup was fading, the mascara was holding on strong. No flakes, no smudges, no mess. That's one of the main reasons I stopped wearing mascara on a regular basis... everything from Maybelline to Estee Lauder would look hideous after a few hours in East Texas weather.I completely forgot to wash my face before bed (terrible, I know!), so when I woke up this morning I expected look like a 90s bridesmaid after an all-nighter. I was legit shocked to see what I saw. A mascara that can survive 11+ hours in 95&deg; &amp; 87% humidity then do a round with a stomach sleeper with RLS &amp; still barely budge?? I'm so down for that. My only wish is that e.l.f. would offer it in other shades, like their eyebrow waxes or gels.(These photos were taken at approx 6:00pm &amp; 9:30pm yesterday and 10:20am today...24 hours after application.)</span> <div class="bvseo-pubdate">Date published: 2017-06-25</div> <meta itemprop="datePublished" content="2017-06-25" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="151208924"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">debbbbbbbb</span> from <span itemprop="name">new formula is terrible</span> <span itemprop="description">For years i loved this mascara, but the new formula is HORRIBLE. It is so runny &amp; wet &amp; smudges ugh. i wish i can buy out all the old ones. It makes me so sad that an old time favorite turned into a mess. Ill be looking for a new favorite mascara once again.</span> <div class="bvseo-pubdate">Date published: 2017-06-25</div> <meta itemprop="datePublished" content="2017-06-25" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="150867414"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Gabrielle0920</span> from <span itemprop="name">Love it!</span> <span itemprop="description">I do not know why youtube does not love this mascara. I took a chance and i think its so pretty! I have good lashes to begin with and this mascara made them look so defined and beautiful!</span> <div class="bvseo-pubdate">Date published: 2017-06-23</div> <meta itemprop="datePublished" content="2017-06-23" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="150731760"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Adri1991</span> from <span itemprop="name">It's does not smudge!</span> <span itemprop="description">This is the only mascara I've tried so far that does not smudge. I'm mainly talking about my bottom lashes. When I use other mascaras in the end of the day I have black spots under my eyes but not with this mascara. Thanks Elf! This is my new favorite mascara.</span> <div class="bvseo-pubdate">Date published: 2017-06-22</div> <meta itemprop="datePublished" content="2017-06-22" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="150461744"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">sarah</span> from <span itemprop="name">The reformulation is horrid</span> <span itemprop="description">I loved the old formula, but the new one is just terrible. It does nothing. I'm really not a fan.</span> <div class="bvseo-pubdate">Date published: 2017-06-20</div> <meta itemprop="datePublished" content="2017-06-20" /> </div></div><script type="text/javascript"> if (document.getElementById('bvseo-reviewsSection')) { document.getElementById('bvseo-reviewsSection').style.display = 'none'; }</script><!--end-reviews--><!--begin-pagination--><ul id="bvseo-paginationSection"> <li class="bvseo-paginationItem"><a class="bvseo-paginationLink" href="http://www.elfcosmetics.com:80/p/mineral-infused-mascara?bvrrp=Main_Site-en_US/reviews/product/2/2200.htm">Mineral Infused Mascara Reviews - page 2</a></li></ul><!--end-pagination--><ul id="BVSEO_meta" style="display:none!important"> <li data-bvseo="bvDateModified">y_2017, m_7, d_19, h_14</li> <li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1</li> <li data-bvseo="cp">cp_1, bvpage1</li> <li data-bvseo="co">co_hasreviews, tv_0, tr_490</li> <li data-bvseo="cf">loc_en_US, sid_2200, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]</li> <li data-bvseo="diagnostics">clientName_elfcosmetics</li></ul><!--end-bvseo-reviews--><!--BVSEO|dz:Main_Site-en_US|sdk:v1.0.6.0-n|msg:timer 15ms -->