Mineral Infused Mascara

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e.l.f. Mineral Infused Mascara

$3.00

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You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

how to use

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired

ingredients

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Acrylates Copolymer, Hydroxyethylcellulose, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Kaolin, Zinc Oxide

MAY CONTAIN:

DC Black 2 (CI 77266), Black Iron Oxide (CI 77499) 

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What our clients are saying.

<!--begin-bvseo-reviews--><!--begin-aggregate-rating--><div id="bvseo-aggregateRatingSection" itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span class="bvseo-itemReviewed" itemprop="itemReviewed">Mineral Infused Mascara</span> is rated <span class="bvseo-ratingValue" itemprop="ratingValue">4.4</span> out of <span class="bvseo-bestRating" itemprop="bestRating">5</span> by <span class="bvseo-reviewCount" itemprop="reviewCount">486</span>.</div><!--end-aggregate-rating--><!--begin-reviews--><div id="bvseo-reviewsSection"> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="151208924"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">debbbbbbbb</span> from <span itemprop="name">new formula is terrible</span> <span itemprop="description">For years i loved this mascara, but the new formula is HORRIBLE. It is so runny &amp; wet &amp; smudges ugh. i wish i can buy out all the old ones. It makes me so sad that an old time favorite turned into a mess. Ill be looking for a new favorite mascara once again.</span> <div class="bvseo-pubdate">Date published: 2017-06-25</div> <meta itemprop="datePublished" content="2017-06-25" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="150867414"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Gabrielle0920</span> from <span itemprop="name">Love it!</span> <span itemprop="description">I do not know why youtube does not love this mascara. I took a chance and i think its so pretty! I have good lashes to begin with and this mascara made them look so defined and beautiful!</span> <div class="bvseo-pubdate">Date published: 2017-06-23</div> <meta itemprop="datePublished" content="2017-06-23" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="150731760"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Adri1991</span> from <span itemprop="name">It's does not smudge!</span> <span itemprop="description">This is the only mascara I've tried so far that does not smudge. I'm mainly talking about my bottom lashes. When I use other mascaras in the end of the day I have black spots under my eyes but not with this mascara. Thanks Elf! This is my new favorite mascara.</span> <div class="bvseo-pubdate">Date published: 2017-06-22</div> <meta itemprop="datePublished" content="2017-06-22" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="150461744"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">sarah</span> from <span itemprop="name">The reformulation is horrid</span> <span itemprop="description">I loved the old formula, but the new one is just terrible. It does nothing. I'm really not a fan.</span> <div class="bvseo-pubdate">Date published: 2017-06-20</div> <meta itemprop="datePublished" content="2017-06-20" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="150373054"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">3</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Breanna52</span> from <span itemprop="name">Its OK</span> <span itemprop="description">So for the price this is a decent mascara. But only when you add a drop of water to make it less thick... First time i used it, it took forever to dry and my eyelashes would stick together. But then i added water and mixed it and it dried faster, was more lightweight so my eyelashes werent weighed down, and looked really good! Also it sticks to your skin and eyelids and is so difficult to come off if you mess up.</span> <div class="bvseo-pubdate">Date published: 2017-06-18</div> <meta itemprop="datePublished" content="2017-06-18" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="149177656"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">2</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">pflynn1129</span> from <span itemprop="name">Looked great, felt horrible!</span> <span itemprop="description">I received this product as part of the Must Haves Beauty Bundle. Although I prefer the Clear Brow &amp; Lash Mascara I gave it a try. I even did a test with the clear mascara on one eye and the mineral infused mascara on the other eye. My friends could tell the difference and said the mineral mascara looked great! I could not tell the difference. The problem began minutes after I applied the mineral mascara...my eye socket began to throb. I have never experienced this with a mascara before. They whole day my eye socket was in pain and only stopped when I removed the mascara. Needless to say, I gave it to a friend. Maybe I'll try another formula but will stick with the clear mascara for now.</span> <div class="bvseo-pubdate">Date published: 2017-06-10</div> <meta itemprop="datePublished" content="2017-06-10" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="148738101"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">izzymharrris</span> from <span itemprop="name">My new favourite!</span> <span itemprop="description">Bought this mascara last year and since then, i've used up the whole bottle! By far my favourite mascara! Not clumpy, and you get a quality exceeding what you'd expect. The first coat is perfect for an everyday look, and then you add two coats and your off to a disco club! Absolutely amazing!</span> <div class="bvseo-pubdate">Date published: 2017-06-07</div> <meta itemprop="datePublished" content="2017-06-07" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="148476323"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">kzuri</span> from <span itemprop="name">I love this more than anything else I've tried</span> <span itemprop="description">I thought I'd give this mascara a try since it was so inexpensive. I LOVE IT! It has ended up better than my go-to mascara I've used for years. It separates my lashes, lengthens like crazy, and stays put. I have very oily skin and usually have to get waterproof to avoid raccoon eyes, but not with this mascara. The brush is just small enough that I can reach all my lashes without it getting all over my skin. I highly recommend this mascara.</span> <div class="bvseo-pubdate">Date published: 2017-06-05</div> <meta itemprop="datePublished" content="2017-06-05" /> </div></div><script type="text/javascript"> if (document.getElementById('bvseo-reviewsSection')) { document.getElementById('bvseo-reviewsSection').style.display = 'none'; }</script><!--end-reviews--><!--begin-pagination--><ul id="bvseo-paginationSection"> <li class="bvseo-paginationItem"><a class="bvseo-paginationLink" href="http://www.elfcosmetics.com:80/p/mineral-infused-mascara?dept=eye-eyemascara-eyelashes&bvrrp=Main_Site-en_US/reviews/product/2/2200.htm">Mineral Infused Mascara Reviews - page 2</a></li></ul><!--end-pagination--><ul id="BVSEO_meta" style="display:none!important"> <li data-bvseo="bvDateModified">y_2017, m_6, d_27, h_13</li> <li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1</li> <li data-bvseo="cp">cp_1, bvpage1</li> <li data-bvseo="co">co_hasreviews, tv_0, tr_486</li> <li data-bvseo="cf">loc_en_US, sid_2200, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]</li> <li data-bvseo="diagnostics">clientName_elfcosmetics</li></ul><!--end-bvseo-reviews--><!--BVSEO|dz:Main_Site-en_US|sdk:v1.0.6.0-n|msg:timer 15ms -->