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New York
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NEW!

Activate next-level looks with this limited-edition, 8-piece collection.

Beauty Squad members can rack up points with scannable QR codes & more. Play Now.

GET IT WHILE YOU CAN!

e.l.f. fans glow hard for our new complexion
booster—most shades are already gone!
Get yours while it's still in stock.
Find It

so much newness!
Refresh your summer routine with new putty products,
bold mascara shades, and over a dozen ultra-pigmented shadows.

welcome to the
beauty-verse
Get instant access right here and wow.
#elfingamazingWhere everyone can own their beauty, without compromise.