Deep Dive
The Holy Grail Makeup Products within Our Halo Glow Collection
Find your glow with e.l.f. Cosmetics' Halo Glow Collection, crafted to deliver a soft-focus, luminous complexion while being completely vegan and cruelty-free.
the e.l.f. word
Discover the latest makeup, skincare, and haircare trends with our beauty blog, the e.l.f. Word. From effective routines and must-have products to key ingredients and expert guides. We are covering all the moves to elevate your full beauty game.
Tutorials
Hair Styling Cream: How to Best Use and Benefits
Learn how to use hair styling cream for straight, wavy, curly & coily hair. Get flexible hold, frizz control & soft styles with e.l.f. 3-In-Wonder.
Tutorials
How to Get Glass Hair Using e.l.f.’s Hair Oil
Learn how to get the glass hair look — glossy, frizz-resistant, mirror-like shine for every hair type using a lightweight treatment oil.
Tutorials
Halloween Makeup Ideas Using Everyday Beauty Products
Transform into a spooky makeup look using everyday products from your makeup bag. Easy DIY makeup looks with lipstick, eyeshadow & more!
Deep Dive
Where to Apply Bronzer for a Sun-Kissed Glow
Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!
Seasonal
Explore the Best Beauty Advent Calendars this 2026 Holiday
Unwrap the excitement with 2026's best beauty advent calendar. Whether for yourself or a loved one, these delightful calendars offer unparalleled cheer and charm.
Deep Dive
How to Brighten Under-Eyes: Corrector vs. Concealer
Brightening your under-eyes requires more than just layering on concealer.
e.l.f. Teams Up with the National Women’s Soccer League
From Boston to Denver and beyond, e.l.f. grows its NWSL footprint, welcomes Ally Sentnor, and launches programs to uplift future stars.
Routines
5 Minute Makeup Routine
In a rush? Here's a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!
Makeup Routine for Acne-Prone Skin
Unsure on how to correctly cover blemishes with makeup? Here’s some of our favorite tips and tricks on the best makeup routine for acne-prone skin.
Deep Dive
How to Use Our Vitamin C + E + Ferulic Acid Brightening Serum for Glowing Skin
Discover how vitamin C, E, and Ferulic Acid work together in our brightening face serum to help visibly brighten dull-looking skin and boost radiance.
Collabs
e.l.f. Cosmetics Brand Collaborations: Where Beauty Meets the Unexpected
From Tinder to Liquid Death—explore our boldest brand collaborations and limited-edition collections that helped define our innovative journey.
Deep Dive
Cream Blush & Bronzer Sticks: Your Soft Glam Essential Guide
Transform your routine with e.l.f.'s cream blush & bronzer sticks. Learn shade selection, application techniques, and how to achieve soft glam on the go.
Tutorials
Best Skin Prep for Makeup: Complete Guide for a Flawless Base
Whether you’re a makeup beginner or a true beauty guru, everyone knows that flawless and smooth makeup starts way before you reach for your foundation.
Deep Dive
Sunscreen Makeup Hybrids: Your New Summer SPF Staple
It’s summer and you know what that means—SPF protection is an absolute must! Sunscreen makeup hybrids make it easy to stay on track. Here’s why we love and you will too.
Deep Dive
Why You Need this SPF Glow Sunscreen Makeup Primer
Don’t miss this SPF summer must have! Get your natural glow on with this face sunscreen that doubles as a primer.
How to Find Your Perfect Lip Stain Shade
Discover how to choose the perfect lip stain shade for you. Expert tips on different shades and long-lasting formulas for every makeup look.
Tutorials
Summer Makeup Tutorial
With summer just around the corner, it's time to ditch the winter blues and amp up your makeup routine for those sunny days ahead.
The Difference Between e.l.f.'s Facial Sprays and Mists
There are a variety of different makeup priming mists and setting sprays to choose one, but what’s the difference? How do I know which setting spray is right for me? And how do I actually use a facial mist?
Discover the e.l.f. Cosmetics Mobile App, Rewards, and More!
Discover e.l.f.'s Beauty Squad rewards program and mobile app. Earn points, unlock exclusive perks, and shop your favorite makeup. Join for free today!
Seasonal
Summer Glowy Makeup Routine Tips for Sun-Kissed Skin
Create the ultimate dewy summer makeup look with our simple guide! Unlock the secret to a radiant, sun-kissed glow that's perfect for the season.
Shade
Complete Guide to e.l.f.’s Squeeze Me Lip Balm Flavors
Get the scoop on all our Squeeze Me Lip Balm flavors. This detailed guide helps you choose the perfect flavor for smooth, hydrated lips.
Deep Dive
How to Build Your Custom e.l.f. Skincare Routine
Learn how to build a personalized e.l.f. skincare kit tailored to your skin type.
Tutorials
How to Master a Smokey Eye in 8 Simple Steps
Learn how to create the perfect smokey eye with kohl eyeliner in minutes. Step-by-step techniques for both beginners and experts to achieve a sultry, dramatic eye look.
Tutorials
Perfect Your Contour: Expert Tips for Every Face Shape
Transform your makeup routine with these expert contouring tips customized for every face shape. Create definition and dimension in minutes.
Deep Dive
Pick Your Primer—The Difference Between e.l.f. Face Primers
Not sure which face primer to choose for your skin needs? Here are the biggest differences between some of e.l.f.'s face primers, and which one may be best for you.