Need a show-stopping, go-to makeup routine for all of your holiday parties this year? We’re here for you with an affordable, holiday-ready makeup routine that will help you glow at every festive event you have lined up for 2025. Whether you’re heading to a cozy family gathering, a gift exchange with your besties, the perfectly planned holiday date night, or a sparkling New Year’s Eve party, we have all the must-have makeup essentials to have on hand for the holiday season.
Throughout this guide, we’ll be giving you all of the inspo needed for a glowy base, sculpted cheekbones, a sparkling eye look, and a juicy, shimmering pout. Grab your makeup bag, grab your tools and get ready to sparkle—this holiday makeup magic is about to begin!
Step One: Prep, Prime & Perfect Your Complexion
You can’t have a holiday glam look without a flawless base! Since you’ll want your look to last all night, we recommend starting with our fan-favorite mattifying face primer. This primer will help you to create a smooth canvas for your base and it will grip to any products you layer on top to ensure your look is locked in place. Once your face primer is in place, we recommend applying a layer or two of our Halo Glow Liquid Filter if you’re going for an extra-glowy base.
Now that your base is ready to go, it’s time to choose your complexion products. For a holiday glam makeup routine we recommend grabbing our Soft Glam Satin Foundation if you’re looking for buildable coverage with a satin finish. If you want more of a glowy and luminous look, reach for our hydrating skin tint with SPF. Then, to cover up any blemishes or dark spots, we love the 16HR Camo Concealer. Available in 24 flexible shades, this long-lasting concealer is perfect to stay on all night long!
After your complexion is blended to perfection, you’ll want to add some color, dimension, and sculpting back into your makeup look. For the perfect party blush, grab our cheek and lip tint. This watery-formula is actually a stain, so it won’t budge during all of your holiday festivities. Whether you’re looking for a sunkissed-looking bronzer or a cool-toned contour for sculpting out your features, our Camo Liquid Bronzer & Contour is a must! Grab a warm-toned shade to bring back your summer tan or reach for a cool-toned shade to help your contour to perfection. And it’s not a holiday party look without some highlighter! Our highlight wand is perfect for adding some shine to all of your highpoints, to keep you glowing for all of your holiday selfies.
For the last step of your face makeup, it’s important to set your makeup look in place! If you prefer a pressed setting powder, Halo Glow Powder Filter) is our go-to for ensuring that our liquid formulas keep their radiant shine. If you’re looking for a setting spray, Power Grip Dewy Setting Spray is essential for keeping your face products locked in place no matter where the holiday festivities take you!
Step Two: Add Sparkle with Eye Makeup & Brows
It’s not a holiday party look without a dazzling eye look, complete with eyeshadow, eyeliner, mascara, and brows! While we are always on board with a full-glam eyeshadow look, the holidays are the best time of the year to add some sparkle to your eyelids! Before applying any eyeshadow, prime your lids with our Lock it Down Eyeshadow Primer to make sure all that shine stays on.
For eyeshadow, if you’re looking for shimmer and sparkle, we’ve got you covered! Our shimmer eyeshadow stick and our glitter eyeshadow will deliver all of the shine you need this holiday season. Both buildable, both full of shimmer, and both available in a flexible shade range, these eyeshadows will be all you need to create a dazzling holiday eye makeup look!
When it comes to eyeliner, our kohl eyeliner pencil is perfect for the holidays! Available in 12 fun, pigmented shades, you can customize your eye look to match whatever holiday party you're attending. This eyeliner pencil can help you create crisp and precise lines or it can be diffused out to give you that bold, smokey eye look. And don’t forget to top it off with some mascara! For bold, lifted, and volumized lashes, reach for our Incredi-curl Mascara. This formula grips to each lash, helping to give your lashes that thick and lifted look that will last.
To finish off your holiday party eye makeup look, we need to make sure those brows are completed too! To darken your brows or fill-in any sparse areas, Instant Lift Brow Pencil, has your back (and your brows!). Complete with dual-ended packaging and a spoolie end, this brow pencil makes it easy to shape and sculpt your brow to perfection. To lock your brow look down, grab our laminating brow gel, a strong-hold, lightweight, clear brow gel that gives you the laminated brow look without the stiffness.