Tutorials
How to Get Glass Hair Using e.l.f.’s Hair Oil
Learn how to get the glass hair look — glossy, frizz-resistant, mirror-like shine for every hair type using a lightweight treatment oil.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Tutorials
Hair Styling Cream: How to Best Use and Benefits
Learn how to use hair styling cream for straight, wavy, curly & coily hair. Get flexible hold, frizz control & soft styles with e.l.f. 3-In-Wonder.
Deep Dive
How to Use e.l.f. Haircare for Every Hair Type
Meet e.l.f.'s new haircare collection — affordable formulas designed for straight, wavy, curly, and coily hair types. Your best hair awaits.
Tutorials
5 Step Skincare Routine for Glowing Skin
Transform dull skin into a radiant complexion with this glowing skincare routine. Learn the essential steps and products for achieving natural, healthy glow.
Deep Dive
A Guide to Makeup for Men
Learn subtle makeup techniques for men, from natural-looking concealer to enhancing your features. A beginner's guide to everyday men's makeup that's undetectable yet effective.
Routines
Men's Complete Grooming Guide: Easy Daily Routine & Tips
Master your daily grooming routine with our comprehensive men's skincare guide. From cleansing to moisturizing, find the best products and techniques for healthy, great-looking skin.
Seasonal
Makeup and Skincare Under $20
Shop the best beauty picks under $20 this Black Friday, Cyber Monday, and holiday season. Makeup and skincare products that make perfect holiday gifts.
Deep Dive
How to Use Color Correcting Loose Face Powder
If your makeup routine ends with setting powder, you’re already doing your skin a solid.
Deep Dive
Meet Your New Favorite Hydrating Peptide Lip Treatment
Skip the $30+ lip treatments. Thirst Burst delivers affordable peptide-powered lip care with real results — hydration, plumping, and conditioning in one.
Deep Dive
Makeup Artists Guide to Brushes and Tools
In this brush guide carefully crafted for makeup artists, find out which makeup brushes are essential to completing the perfect makeup look. Learn about the different makeup brush types, what they are used for and what makeup to use with them.
Tutorials
Makeup Brushes and Brush Sets and How to Use Them
Full e.l.f. makeup brush guide. Read all about e.l.f.'s cruelty free makeup brushes and brush sets you should add to your makeup bag and how to use them.
Seasonal
Seasonal Blush Trends to Try Out this Fall and Winter
Discover your perfect lip liner match with e.l.f.'s complete guide. Learn shade selection tips, application techniques, and expert tricks for a flawless, long-lasting pout.
Deep Dive
Best Makeup Tool Pairings: Expert Guide to Perfect Application
Discover the ultimate makeup tool and product pairings. Learn expert tips for applying matching brushes, sponges, and tools with your favorite products.
Deep Dive
The Difference Between Brown and Black Mascara
Discover the difference between brown and black mascara and which shade may best complement your features and overall desired makeup look.
Collabs
Embalm Your Glow: Inside e.l.f. x Liquid Death’s Keepsake-Can Collab
e.l.f. x Liquid Death launch six limited-edition Lip Embalms in flavors like Severed Lime and Rest in Peach, each housed in a collectible mini can.
Tutorials
How to use a Dual-Tip Lip Liner & Stain
Meet e.l.f. Main Stain Lip Marker — a $5 dual-tip lip liner and stain that delivers buildable, transfer-resistant color in 8 shades.
Deep Dive
How Do Pimple Patches Work?
Pimple patches help to flatten active breakouts to promote faster healing. Read more to learn why pimple patches are a great addition to any acne-prone skincare routine.
Deep Dive
How to Find the Best Face Wash for Your Skin Type
Discover the ideal face wash for your unique skin type. Our comprehensive guide helps you choose the perfect cleanser for oily, dry, combination, or sensitive skin.
Deep Dive
Why You Need a Kabuki Brush
Not sure what kabuki brushes are actually used for? Fortunately, they have many uses! Here’s why you should add a kabuki brush to your makeup bag.
Deep Dive
How to Get the Viral Dolphin Skin Look
What’s the secret to getting the dolphin skin look? e.l.f. lets you in with steps on how to achieve the dewy trend and what makeup to use.
Tutorials
How to Get a Laminated Brow Look with Clear Eyebrow Laminating Gel
Learn how to achieve the trending laminated eyebrow look with these tips and tricks using brow gel.
Tutorials
How to Use Eyeshadow Primer
Discover the benefits of eyeshadow primer. Learn application techniques and tips for long-lasting, vibrant eye makeup enhancing your eye look.
Deep Dive
The Do's & Don'ts of Popping Pimples: An Educational Guide
Curious about popping pimples? Discover the professional advice on why you should avoid it, potential risks, and safer skincare methods. Learn more here.
Deep Dive
Discover Why Retinoid Facial Oil is a Skincare Must-Have
Discover the benefits of using a retinoid facial oil in your skincare routine. Learn how this skin loving ingredient can help the appearance of fine lines and wrinkles.