Basketball star. Musical artist. Philanthropist. And now, the newest member of e.l.f.'s empowered.legendary.females.
We're beyond excited to welcome Flau'jae Johnson to the e.l.f. family with a year-long partnership that's all showing the next generation that they can be anything and everything they dream of.
From the Court to the Studio to the Community
If you're not familiar with Flau'jae yet, you're about to be. This powerhouse is currently tearing up the court in the second weekend of the 2026 women's college basketball tournament, and she's got the stats to prove she's one to watch:
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2,000 Career Points (yes, you read that right)
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2026 and 2025 Third Team All-American
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2026 and 2025 All-SEC First Team
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2023 Division I Women's Basketball Champion
Here's what makes Flau'jae a unicorn: she doesn't stop at basketball. When she's not dominating on the court, she's in the studio creating music that moves people. And when she's not doing either of those? She's giving back through her More to 4 Foundation, transforming lives through family support, education, arts, sports and wellness.
Talk about refusing to be put in a box.
Why This Partnership Makes Perfect Sense
"I don't take any moment for granted," Johnson shared. "Everything is big for me - every play, every lyric, every opportunity to make a difference. e.l.f. gives me a platform to show up fully, honor my journey and encourage others to do the same. I'm ready to take on this next chapter to the fullest".
That energy? That's exactly what e.l.f. is all about. We believe in breaking barriers, defying expectations and showing up as your full self without compromise.
"Flau'jae is a force of inspiration," said Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty. "Every arena she enters, whether it's basketball, music or philanthropy, she leads with courage, intention and generosity of spirit. Partnering with her means elevating her influence, helping a generation of young women imagine no limits, move fearlessly and show up as their fullest selves. Her leadership reminds us at e.l.f. that true impact is about lifting others as you rise.”
The Power of Representation
Here's a statistic that hits home: 88% of women sports fans regard professional women athletes as impactful role models for young women.* When young women see multi-dimensional athletes like Flau'jae who refuse to choose just one passion, who show that you can be a champion on the court AND in the studio AND in your community—that's when magic happens.
That's the kind of representation that changes lives.
Watch Her Story Unfold
Flau'jae's first project with e.l.f. is already live, and it's everything. She's featured in the latest episode of our award-winning video series, 'Show Yourse.l.f.', which has racked up over 7 million video views celebrating determination and the journeys that shape today's brightest changemakers.
Her episode, complete with her original music, showcases the raw talent, authenticity, and drive that makes Flau'jae who she is. Watch it here and prepare to be inspired.
Putting Money Where Our Heart Is
Actions speak louder than words, which is why we're making a $75,000 donation to the More to 4 Foundation. Inspired by Johnson's own journey, the foundation creates pathways for stability, self-expression and opportunity through programs that support families, single mothers and young people with the resources they need to break barriers and pursue their dreams.
At e.l.f., we are committed to making the word a better place for every eye, lip and face.
Join the Movement
Flau'jae joins an incredible lineup of empowered.legendary.females. who are redefining what's possible—including tennis legend Billie Jean King, hockey champion Kendall Coyne Schofield, racing trailblazer Katherine Legge, and soccer stars Ally Sentnor, Jaedyn Shaw, Jess Carter and Lo'eau LaBonta.
Together, we're building a movement where every young woman can see herself as empowered, legendary and limitless.
Whether you're balancing multiple passions, chasing a dream that seems impossible or just trying to figure out who you want to be, remember this: You don't have to choose. You can be everything you want to be.
Because at e.l.f., anything is e.l.f.ing possible.
Ready to meet Flau'jae? Watch her 'Show Yourse.l.f.' episode and get inspired to show up as your fullest self.