Meet Our New Mattifying Primer: The Difference Between Matte, Dewy, and Brightening Face Primer
We love how so many of you continue to really “stick” with our Power Grip Face Primer family—and that’s why we’re so excited to share that our holy grail face primer collection is growing! Introducing, our new Power Grip Matte Primer—aka, the ultimate mattifying face primer to grip your makeup look and add to your routine. The new formula is in good company and fits into your regimen perfectly with the rest of our Power Grip faves, including our bestselling OG Power Grip Primer, Power Grip Primer + 4% Niacinamide and Power Grip Dewy Setting Spray. So, how does our new vegan primer differ and stand out from our other e.l.f.ing amazing Power Grip go-tos? If you’re wondering which one you should use, it all depends on the finish you’re looking for and your skin’s unique needs. Let us break it down for you.
Power Grip Matte Face Primer
Say hello to the newest member of the e.l.f. Power Grip Collection: our Power Grip Matte Primer! This sticky-as-e.l.f. primer gives you all the iconic grip of our original formula to lock in your makeup look for long-lasting wear, and now features a smooth, matte finish. This is a good mattifying primer for the days you want to start with a minimal-shine makeup base (you can always add glow as you go through during the rest of your makeup routine). The formula is also infused with lemon myrtle blend, making it a great matte primer for oily skin, since it helps to reduce the look of excess oil and shine for a balanced, matte complexion.
“The OG” Power Grip Primer
You’ve likely met (or at least heard of) our fan-favorite OG Power Grip Primer—aka, the #1 Primer in America that can't stop going viral on TikTok. This super-sticky, gel-based face primer is our bestseller for a few reasons: it grips your makeup like no other for a truly long-lasting look (touch-ups? We don’t know her.), smooths your complexion to perfection, and keeps your skin hydrated while delivering a dewy finish. The translucent formula goes on clear, so it works on all skin tones. It’s also non-comedogenic (no clogged pores here!) and is great for dry, oily and combination skin types.
Power Grip Primer + 4% Niacinamide
Dull, lackluster skin? Brighten things up before you put on your makeup with our Power Grip Primer + 4% Niacinamide. This face primer features all the things you love about our original Power Grip Primer—sticky-as-e.l.f. grip for long-lasting makeup, naturally dewy finish, translucent finish—but it’s also infused with 4% niacinamide to brighten-up the look of dullness, and even out skin tone. Your skin’s future is looking bright!
Power Grip Dewy Setting Spray
To really set your look in place and give your complexion a dewy finish, double down on your “grip” by finishing off with our Power Grip Dewy Setting Spray. This shockingly fine bi-phase mist is enriched with 5% aloe (plus hyaluronic acid, squalane & green tea seed oil). It features a makeup-gripping water phase and a moisturizing oil phase that activates when shaken together before applying. A few sprays will set your makeup for long-lasting wear and leave your skin looking hydrated without feeling sticky. Start your routine with your face primer of choice to create a smooth canvas and grip your makeup look—then lock it down by misting the setting spray all over your face (from six inches away). It can also be used throughout the day to refresh your look.
