Deep Dive
How to Use e.l.f. Haircare for Every Hair Type
Meet e.l.f.'s new haircare collection — affordable formulas designed for straight, wavy, curly, and coily hair types. Your best hair awaits.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Deep Dive
How to Use an Exfoliating Face Toner
Learn how to use exfoliating toners effectively. Discover the benefits, step-by-step application tips, and expert advice for achieving smoother-looking skin.
Tutorials
How to use a Dual-Tip Lip Liner & Stain
Grip it. Smooth it. Slay it. with our first-ever Gripping Gel Pomade and Hair Gel Wand, bringing the iconic staying power of our fan-favorite Power Grip Primer to your hair for sleek buns, snatched edges, and polished flyaway control.
Tutorials
Makeup Brushes and Brush Sets and How to Use Them
Full e.l.f. makeup brush guide. Read all about e.l.f.'s cruelty free makeup brushes and brush sets you should add to your makeup bag and how to use them.
Deep Dive
Best Makeup Tool Pairings: Expert Guide to Perfect Application
Discover the ultimate makeup tool and product pairings. Learn expert tips for applying matching brushes, sponges, and tools with your favorite products.
Deep Dive
The Difference Between Brown and Black Mascara
Discover the difference between brown and black mascara and which shade may best complement your features and overall desired makeup look.
Collabs
Embalm Your Glow: Inside e.l.f. x Liquid Death’s Keepsake-Can Collab
e.l.f. x Liquid Death launch six limited-edition Lip Embalms in flavors like Severed Lime and Rest in Peach, each housed in a collectible mini can.
Deep Dive
How Do Pimple Patches Work?
Pimple patches help to flatten active breakouts to promote faster healing. Read more to learn why pimple patches are a great addition to any acne-prone skincare routine.
Deep Dive
How to Find the Best Face Wash for Your Skin Type
Discover the ideal face wash for your unique skin type. Our comprehensive guide helps you choose the perfect cleanser for oily, dry, combination, or sensitive skin.
Deep Dive
Why You Need a Kabuki Brush
Not sure what kabuki brushes are actually used for? Fortunately, they have many uses! Here’s why you should add a kabuki brush to your makeup bag.
Deep Dive
How to Get the Viral Dolphin Skin Look
What’s the secret to getting the dolphin skin look? e.l.f. lets you in with steps on how to achieve the dewy trend and what makeup to use.
Deep Dive
The Do's & Don'ts of Popping Pimples: An Educational Guide
Curious about popping pimples? Discover the professional advice on why you should avoid it, potential risks, and safer skincare methods. Learn more here.
Deep Dive
Discover Why Retinoid Facial Oil is a Skincare Must-Have
Discover the benefits of using a retinoid facial oil in your skincare routine. Learn how this skin loving ingredient can help the appearance of fine lines and wrinkles.
Tutorials
How to Correctly Use Makeup Sticks
Stuck on how to correctly use makeup sticks, or how to even incorporate them into your makeup routine? Here’s our favorite tips and tricks on nailing every makeup look with makeup sticks.
Tutorials
How to Fill In Your Eyebrows for Beginners
Discover the art of full, natural-looking eyebrows with our beginner's guide on how to fill in your eyebrows and achieve the perfect brow look for you.
Shade
Best Eyeliner Colors for Your Eye Color: A Complete Guide
Discover the best eyeliner colors for your eye color. Our complete guide helps you choose shades that enhance brown, blue, green, and hazel eyes perfectly.
Seasonal
Effective Tips for Preventing Dry Winter Skin
Nourish winter-dry skin with e.l.f. SKIN. Discover hydrating routines and moisture-rich products to soothe, protect, and glow all season—perfect for dry skin.
Deep Dive
Your Guide to the Best Makeup Products for Mature and Aging Skin
Ready to refresh your makeup routine? Explore products, techniques, and tips designed specifically for aging skin concerns.
Tutorials
How to Help the Appearance of Dark Circles
Whether you stayed up late studying or stayed out late the night before, you may have woken up the next morning with dreaded puffy under-eye bags and dark circles.
Tutorials
How to Use e.l.f.'s Skincare Routine Quiz
Clean, healthy-looking skin is “always” the goal—but everyone has a unique skin type that has its own unique needs and comes with its own set of challenges.
Tutorials
Beauty Gift Guide 2025
It’s the most wonderful time of the year—and, let’s be honest, maybe the most stressful. Between holiday parties, Secret Santas, and those “just one more gift” moments, finding the perfect presents for everyone on your list can feel like a full-time job.
Tutorials
Peach Color Corrector Tutorial: Tips for Flawless Coverage
Ultimate guide to peach color corrector: from application basics to pro techniques. Learn how to neutralize dark circles.
Seasonal
DIY Beauty Gift Sets for the Holidays
Discover how to build the perfect custom beauty gift set this holiday season. Expert tips for creating personalized makeup & skincare kits.
Deep Dive
What Does Matte Face Primer Do?
Looking for a matte face primer? Not sure what a mattifying face primer does? Our Matte Power Grip Primer offers extra grip, ideal for a flawless matte finish.
Deep Dive
What Does Makeup Primer Do and Why Do I Need It?
Ever wondered what makeup primer actually is? Or what exactly a face primer does? Here’s why primer is an essential step to any makeup routine.