Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Grip it. Smooth it. Slay it. with our first-ever Gripping Gel Pomade and Hair Gel Wand, bringing the iconic staying power of our fan-favorite Power Grip Primer to your hair for sleek buns, snatched edges, and polished flyaway control.
Learn how to use exfoliating toners effectively. Discover the benefits, step-by-step application tips, and expert advice for achieving smoother-looking skin.
Find out which color corrector shade you need to cover up and even out your skin tone. We break it all down for you step by step in this color correction guide.
e.l.f. x Liquid Death launch six limited-edition Lip Embalms in flavors like Severed Lime and Rest in Peach, each housed in a collectible mini can.
Pimple patches help to flatten active breakouts to promote faster healing. Read more to learn why pimple patches are a great addition to any acne-prone skincare routine.
Discover the ideal face wash for your unique skin type. Our comprehensive guide helps you choose the perfect cleanser for oily, dry, combination, or sensitive skin.
Not sure what kabuki brushes are actually used for? Fortunately, they have many uses! Here’s why you should add a kabuki brush to your makeup bag.
What’s the secret to getting the dolphin skin look? e.l.f. lets you in with steps on how to achieve the dewy trend and what makeup to use.
Curious about popping pimples? Discover the professional advice on why you should avoid it, potential risks, and safer skincare methods. Learn more here.
Discover the benefits of using a retinoid facial oil in your skincare routine. Learn how this skin loving ingredient can help the appearance of fine lines and wrinkles.
Stuck on how to correctly use makeup sticks, or how to even incorporate them into your makeup routine? Here’s our favorite tips and tricks on nailing every makeup look with makeup sticks.
Discover the art of full, natural-looking eyebrows with our beginner's guide on how to fill in your eyebrows and achieve the perfect brow look for you.
Discover the best eyeliner colors for your eye color. Our complete guide helps you choose shades that enhance brown, blue, green, and hazel eyes perfectly.
Nourish winter-dry skin with e.l.f. SKIN. Discover hydrating routines and moisture-rich products to soothe, protect, and glow all season—perfect for dry skin.
Ready to refresh your makeup routine? Explore products, techniques, and tips designed specifically for aging skin concerns.
Whether you stayed up late studying or stayed out late the night before, you may have woken up the next morning with dreaded puffy under-eye bags and dark circles.
Clean, healthy-looking skin is “always” the goal—but everyone has a unique skin type that has its own unique needs and comes with its own set of challenges.
It’s the most wonderful time of the year—and, let’s be honest, maybe the most stressful. Between holiday parties, Secret Santas, and those “just one more gift” moments, finding the perfect presents for everyone on your list can feel like a full-time job.
Ultimate guide to peach color corrector: from application basics to pro techniques. Learn how to neutralize dark circles.
Discover how to build the perfect custom beauty gift set this holiday season. Expert tips for creating personalized makeup & skincare kits.
Looking for a matte face primer? Not sure what a mattifying face primer does? Our Matte Power Grip Primer offers extra grip, ideal for a flawless matte finish.
Ever wondered what makeup primer actually is? Or what exactly a face primer does? Here’s why primer is an essential step to any makeup routine.
While you cannot stop the aging process, there are things you can do to help improve the look and feel of your skin. Read on!
Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.
Discover e.l.f.’s TSA-approved travel size skincare. Keep your skincare routine with travel-friendly cleansers, creams, SPF and mists perfect to carry-on.
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Grip it. Smooth it. Slay it. with our first-ever Gripping Gel Pomade and Hair Gel Wand, bringing the iconic staying power of our fan-favorite Power Grip Primer to your hair for sleek buns, snatched edges, and polished flyaway control.
Learn how to use exfoliating toners effectively. Discover the benefits, step-by-step application tips, and expert advice for achieving smoother-looking skin.
Find out which color corrector shade you need to cover up and even out your skin tone. We break it all down for you step by step in this color correction guide.
e.l.f. x Liquid Death launch six limited-edition Lip Embalms in flavors like Severed Lime and Rest in Peach, each housed in a collectible mini can.
Pimple patches help to flatten active breakouts to promote faster healing. Read more to learn why pimple patches are a great addition to any acne-prone skincare routine.
Discover the ideal face wash for your unique skin type. Our comprehensive guide helps you choose the perfect cleanser for oily, dry, combination, or sensitive skin.
Not sure what kabuki brushes are actually used for? Fortunately, they have many uses! Here’s why you should add a kabuki brush to your makeup bag.
What’s the secret to getting the dolphin skin look? e.l.f. lets you in with steps on how to achieve the dewy trend and what makeup to use.
Curious about popping pimples? Discover the professional advice on why you should avoid it, potential risks, and safer skincare methods. Learn more here.
Discover the benefits of using a retinoid facial oil in your skincare routine. Learn how this skin loving ingredient can help the appearance of fine lines and wrinkles.
Stuck on how to correctly use makeup sticks, or how to even incorporate them into your makeup routine? Here’s our favorite tips and tricks on nailing every makeup look with makeup sticks.
Discover the art of full, natural-looking eyebrows with our beginner's guide on how to fill in your eyebrows and achieve the perfect brow look for you.
Discover the best eyeliner colors for your eye color. Our complete guide helps you choose shades that enhance brown, blue, green, and hazel eyes perfectly.
Nourish winter-dry skin with e.l.f. SKIN. Discover hydrating routines and moisture-rich products to soothe, protect, and glow all season—perfect for dry skin.
Ready to refresh your makeup routine? Explore products, techniques, and tips designed specifically for aging skin concerns.
Whether you stayed up late studying or stayed out late the night before, you may have woken up the next morning with dreaded puffy under-eye bags and dark circles.
Clean, healthy-looking skin is “always” the goal—but everyone has a unique skin type that has its own unique needs and comes with its own set of challenges.
It’s the most wonderful time of the year—and, let’s be honest, maybe the most stressful. Between holiday parties, Secret Santas, and those “just one more gift” moments, finding the perfect presents for everyone on your list can feel like a full-time job.
Ultimate guide to peach color corrector: from application basics to pro techniques. Learn how to neutralize dark circles.
Discover how to build the perfect custom beauty gift set this holiday season. Expert tips for creating personalized makeup & skincare kits.
Looking for a matte face primer? Not sure what a mattifying face primer does? Our Matte Power Grip Primer offers extra grip, ideal for a flawless matte finish.
Ever wondered what makeup primer actually is? Or what exactly a face primer does? Here’s why primer is an essential step to any makeup routine.
While you cannot stop the aging process, there are things you can do to help improve the look and feel of your skin. Read on!
Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.Discover the effortless beauty of clean girl makeup. Learn tips and tricks for a fresh, natural look that enhances your features and boosts confidence.
Discover e.l.f.’s TSA-approved travel size skincare. Keep your skincare routine with travel-friendly cleansers, creams, SPF and mists perfect to carry-on.
