WHAT'S NEW IN MAKEUP AND SKINCARE?

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products. e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that. We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise. There’s a reason why our new products instantly become your most-loved beauty picks and holy grails- we create products that satisfy your needs, surpass your expectations, and help you live life to its most colorful. Whether you are looking for skincare to regain that youthful glow, our viral lip oils, our amazing makeup gift sets, or an eyeshadow palette that’s all the rage with bright shimmery colors, e.l.f. has your back. We stay true to our commitment to providing you with trending skincare and makeup. You will always find products in our skincare and makeup collections that are luxurious and professional to help you update your existing look or create an entirely new one.

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The highest price is $52.00

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e.l.f. Micro-Fine Neutral Brown Brow Pencil

(0)

Micro-Fine Brow Pencil

(0)

The Perfect Pouty Pair

~~$12~~

e.l.f. Incredi-Curl Volumizing and Curling Mascara - Pitch Black

(0)

Incredi-curl Mascara

Brightest Besties Vitamin C Skincare Set

(0)

Brightest Besties Duo

$14

(0)

H2O Proof Eyeliner Pen

Smooth Swipe Angle Foundation Brush - Synthetic, Vegan and Cruelty Free

(0)

Smooth Swipe Foundation Brush

e.l.f. Bright + Brew-Tiful Under Eye Cream

(0)

Bright + Brew-tiful Eye Cream

$13

(0)

High Points Highlighter Brush

(0)

Thirst Burst Pore-fecting Toner

$12

You've viewed 9 of 56 results

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Free Shipping with all orders $35+! Shop Now

Get $4 Off! Try e.l.f.ie fave Halo Glow Skin Tint SPF 50 for only $14. Shop Now

New! Shop Pay is now available!

🔥What's Hot ✨Hair 💄Makeup 💧Skincare 🔍Discover

Beauty Squad

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Home/Shop All New

Shop All New

Price

The highest price is $52.00

Product Type

Shade

Size

Rating

Availability

Undertone

56 products

Load Previous

(0)

Micro-Fine Brow Pencil

(0)

The Perfect Pouty Pair

~~$12~~

(0)

Incredi-curl Mascara

(0)

Brightest Besties Duo

$14

(0)

H2O Proof Eyeliner Pen

(0)

Smooth Swipe Foundation Brush

(0)

Bright + Brew-tiful Eye Cream

$13

(0)

High Points Highlighter Brush

(0)

Thirst Burst Pore-fecting Toner

$12

You've viewed 9 of 56 results

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🧼 Clean beauty should be readily accessible to all, that's why our 🏆 award winning 💄 makeup and 💧skincare continues to be available at 💰 affordable drug store prices. 🐰 Always vegan, our professional quality cosmetics are filled to the brim with 🐵 cruelty-free goodness, and 🐹 never tested on animals – garnering the 🐇️ Leaping Bunny! stamp of approval. In efforts to reduce our 🌍 environmental impact, e.l.f. Cosmetics launched 🦄 Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.

© 2026 e.l.f. Cosmetics, Inc.Terms of Use Privacy Notice Purchase Terms Supply Chain Transparency Do Not Sell or Share My Personal Information / Opt-Out of Targeted Advertising Cal. Privacy Accessibility Statement

Free Shipping with all orders $35+! Shop Now

Get $4 Off! Try e.l.f.ie fave Halo Glow Skin Tint SPF 50 for only $14. Shop Now

New! Shop Pay is now available!

🔥What's Hot ✨Hair 💄Makeup 💧Skincare 🔍Discover

Beauty Squad

Add campaign cards in the section settings.

Home/Shop All New

Shop All New

Price

The highest price is $52.00

Product Type

Shade

Size

Rating

Availability

Undertone

56 products

Load Previous

(0)

Micro-Fine Brow Pencil

(0)

The Perfect Pouty Pair

~~$12~~

(0)

Incredi-curl Mascara

(0)

Brightest Besties Duo

$14

(0)

H2O Proof Eyeliner Pen

(0)

Smooth Swipe Foundation Brush

(0)

Bright + Brew-tiful Eye Cream

$13

(0)

High Points Highlighter Brush

(0)

Thirst Burst Pore-fecting Toner

$12

You've viewed 9 of 56 results

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Receipt Scanning
Gift Cards

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🔥What's Hot ✨Hair 💄Makeup 💧Skincare 🔍Discover

Get The App

Scan the QR code with your iOS or Android smartphone to download the app

Help

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Contact Us
Track Package
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Discover E.L.F.

About Us
Careers
Investor Relations
Student Discount
Essential Workers

Services

My Account
e.l.f. Beauty Squad
Receipt Scanning
Gift Cards

Location & Currency

🔥What's Hot ✨Hair 💄Makeup 💧Skincare 🔍Discover

Get The App

Scan the QR code with your iOS or Android smartphone to download the app

Help

FAQs
Contact Us
Track Package
Shipping
Promo Offers
Sweepstakes/Contest Official Rules

Discover E.L.F.

About Us
Careers
Investor Relations
Student Discount
Essential Workers

Services

My Account
e.l.f. Beauty Squad
Receipt Scanning
Gift Cards

Location & Currency