WHAT'S NEW IN MAKEUP AND SKINCARE?

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products. e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that. We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise. There’s a reason why our new products instantly become your most-loved beauty picks and holy grails- we create products that satisfy your needs, surpass your expectations, and help you live life to its most colorful. Whether you are looking for skincare to regain that youthful glow, our viral lip oils, our amazing makeup gift sets, or an eyeshadow palette that’s all the rage with bright shimmery colors, e.l.f. has your back. We stay true to our commitment to providing you with trending skincare and makeup. You will always find products in our skincare and makeup collections that are luxurious and professional to help you update your existing look or create an entirely new one.

New Makeup and Skincare Products

Add campaign cards in the section settings.

64 products

Load Previous

(0)

The Mane Crew

$52

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

e.l.f. Gloss Mode Hair Treatment Oil Strengthens and Shines

(0)

Gloss Mode Treatment Oil

$10

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

Purple tube of flexible hold e.l.f. 3-in-1 Wonder Magic Styling Cream

(0)

3-in-Wonder Magic Styling Cream

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Humidity Hero Anti-Frizz Styling Spray

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

3-in-Wonder Magic Styling Cream Wand

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Never Thirsty Moisturizing Conditioner

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Never Thirsty Moisturizing Shampoo

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

Frizz to Rizz Haircare Trio: Never Thirsty Shampoo and Conditioner and Humidity Hero Anti Frizz Styling Spray

(0)

Frizz To Rizz Trio

$27

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

Never Thirsty Moisturizing Shampoo and Conditioner Haircare Duo

(0)

Never Thirsty Duo

$18

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

You've viewed 9 of 64 results

FAQs

Add campaign cards in the section settings.

64 products

Load Previous

(0)

The Mane Crew

$52

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Gloss Mode Treatment Oil

$10

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

3-in-Wonder Magic Styling Cream

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Humidity Hero Anti-Frizz Styling Spray

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

3-in-Wonder Magic Styling Cream Wand

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Never Thirsty Moisturizing Conditioner

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Never Thirsty Moisturizing Shampoo

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Frizz To Rizz Trio

$27

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

(0)

Never Thirsty Duo

$18

BEAUTY SQUAD $5 REWARD WITH $10+ & ½ OFF ALL PRODUCT REWARDS. LOG IN TO REDEEM.

You've viewed 9 of 64 results

Shop All New

FAQs

Shop All New

FAQs

Shop All New

FAQs

Shop All New

FAQs